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The Chamber of Commerce of San Luis (CAME) awarded Natacha Giunta , a young entrepreneur who manufactures shoes with materials free of animal cruelty and who will represent the province in the national contest to the Young Argentine Entrepreneur who will be will be held during the month of September and will be broadcast on the Zoom platform.
Natacha is a merlina and she considers herself passionate about shoes . From an early age he showed a strong love for fashion and, above all, for footwear. Once, when he was walking through the province of Cordoba, he saw beautiful sandals in a stained glass window, but he could not buy because of their high price. At that time he thought that making them would not be so difficult and began to investigate where he could study a career that would allow him to acquire these skills.
From that moment on, she traveled to Cordoba every weekend and dedicated herself to making shoes only for herself and a friend who asked her to. Over the years, orders increased and it was a matter of little time before Natacha left her future job and decided to start her own company and devote herself exclusively to her new project.
At first, the shoes were made of animal leather, but it took a turn in 2018 when Natacha stopped eating meat. Thus, he began a new lifestyle for puntana, who learned more about veganism and animal abuse suffered by thousands of species around the world for different industries, including footwear. From this point on, he decided to bring this new perspective to his business and that is what he considers to be the trigger for sales.
During 2019 he participated in the “Vegan Fashion Week” held in the United States. The businesswoman said that during this space she was able to meet wonderful people. He currently sells shoes to Mendoza, Córdoba, Tierra del Fuego and Buenos Aires. It also exports its products to Spain, Mexico and the United States.
Natacha was awarded by CMEA for its innovative proposal aimed at a specific audience that seeks to generate social awareness , as well as being of good quality and recognized. For all these reasons, the project has all the conditions to compete with other Argentine entrepreneurs. All the luck for this idealist puntana!
Natacha was born in the province of Buenos Aires, but spent most of her life in San Luis . He currently lives in the city of Merlo and has been dedicated full-time to shoe design for seven years. She is considered an admirer of design, lover of fashion and footwear in particular.
From a very young age, his family did not have much money and had to be deprived of many things. She encouraged Natacha to make her own shoes, that vision she considers an “epiphany”. She knew that was the way she had to go because her love of shoes was going to lead her to a good end.
What were sales only for San Luis changed, and suddenly they started coming from other provinces interested in Natacha's shoes. Gradually the brand grew and decided to leave his job to devote 100% to his company.
Her veganism led her to drastically modify her business model and it was there that she began to make her products with materials that did not harm animals, but also did not generate any kind of pollution for the environment.One of their future projects is to be able to use, for the next year, mushroom leather as a natural and sustainable material, ideal for the care of the planet.
For the Argentinean entrepreneur the secret is that dedicate herself to what she really loves, because she needs to be able to work with love , with the soul and enough energy so that she can develop fully.
Publication Date: 12/09/2020
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