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The blow that the pandemic is taking worldwide is very strong. In terms economic, social and cultural rights. We meet all reviewing our customs and transforming constituent elements of our identity. Like, for example, ways to share a mate. The pandemic shows us all different realities. On the one hand, privileged sectors that have all their basic rights covered, are set to exploit your creative skills , and invest their time on new projects. On the other hand, vulnerable sectors suffer from the pandemic in a terrifying way, as they do not have basic rights. Not even with the necessary inputs to be sanitized as appropriate. In the middle of this uneven and unbridled chaos that little by little is decongesting, a winning project arises. We have already talked, repeatedly, about creative ability and the ease of adaptation that we Argentines have. And above all, those who reside in Cordoba and breathe inventive. This is a case of these in which reinvent oneself and look for him around to the matter becomes a imminent success. It's the story of Michael Lopez and Natalia Dyszel that, taking into account the picture and analyzing the “new normal” with which we are going to live, designed a unique product: toC.ar. This artifact arises from new needs hygiene, protection and prevention that is disseminated in the campaigns against COVID-19.
Michael and Natalia were born in Buenos Aires, but chose Villa Giardino to live. This joint project, which is a novelty, was developed in full Cordovan province. The couple is dedicated to production of audiovisual advertising content, so they have various skills that were key. They used their common sense, their ingenuity and the resources available.
The first impulse was in April, when they became aware that change would be radical. And it would go far beyond the quarantine. Little by little they were skulling the project and creating prototypes. In turn, improving it and thinking thousands of possibilities. Until it was carried out and corroborate that it would obviously be a boom . However, the process was very fast and, after a few days visualizing it, they made it come true.
The name chosen was toc.ar and it is a simple artifact, but which, in pandemic contexts, could become indispensable. Michael says that toc.ar is a “tool”, because it is used for a certain purpose to facilitate care processes and hygiene. This tool is intended to make our hands touch the as many surfaces as possible. In that sense it is about an add-on for biosafety measures to which we are all adapting and holding on in this last time. The device is simple and effective. It's a grip tool who has a one size and universal, approximately the measurements of an Iphone 5.
Toc.ar allows touching surfaces, holding objects and handling in certain spaces without direct contact with external factors. The material from which it is manufactured is rigid, but at the same time ductile, since can adapt to the circumstances, like us. Allowing to move from the support function, to the grip and even the opener. With this invention you can open doors without touching the handle, carrying the super bags and even traveling by collective without touching the railing. With multiple functions and with the possibility of turning it into a keychain, to carry it by hand, Toc.ar becomes a novelty.
“It can be used as if it were a key ring and one of the functions that I like very much, is that it is designed for public transport, both to hold you from the railings of collective, train or subway, that's why we handle the same diameter because it has to fulfill that function” , tells your inventor.
It is the first product of this style developed in Argentina that has scientific corroboration . After patentation, production started at 100. Then they went on to produce in batches of 2 thousand. Currently, we talk about a millionaire financial projection. And even the investment of a multinational that would involve the manufacture of 60,000 devices.
Publication Date: 18/06/2020
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