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Alejandra Esquivel is the mentor of House Chic. The social network account of interior design photographs has already exceeded 100 thousand followers and his profile is one of the most viewed. It is a Cordobese, whose followers are mostly also Cordobese . So we can come to an incipient conclusion... are we Cordobans chic?
This recognized personality in networks and in the world of architecture and deco works from a premise: “It is not always the house you want, but the one you have”. With this line , it shows daily the latest trends in decoration, interior design and lifestyle . But it also shows economic and easy to achieve the space of your dreams.
Ale invites his followers to discover the best decoration tricks to love and enjoy the house that is inhabited: the one that touched us, beyond whether we chose it previously or not. With a community of more than 100,000 followers, he proposes viable ideas for those who are not experts and inexpensive advice that suit all budgets. His tips are 3B: Good, beautiful and cheap.
Her social network of photographs was built at the same time she shared how she was restoring and decorating her own home. “ I bought my house without seeing it. It was a very important economic opportunity and it was very well located. But when I came in, it was a mess. Housing required a lot of improvements and we had already invested all our savings, in addition to the bills we had left to pay,” Ale told the Cordoba media. Without extra budget he decided to deal with many of the arrangements and remodeling on his own, learning on the go . So, almost without wanting it, he also began to erect his account on social networks.
“ I started searching the internet for information to see how I could do things. I learned to plastering, to pass wires, to take advantage of centimeters, natural light, arrangement of furniture. At the same time, my neighbor asked me a lot; then, I realized that I was seeing many possibilities that others didn't see,” she explains. Instagram, according to her, opened digital doors to her to access people's homes and just a click away.
Alejandra is 40 years old, married and has two children. With his House Chic account he manages to capture the attention of hundreds of followers and create a faithful community around the trends in decoration. Far from being millennial or centennial , he learned patiently to use networks and today's technological world. Thus, he knew how to make Instagram a unique working tool and exploit it to the fullest with the knowledge acquired .
Ninety percent of his followers are women , mainly from Buenos Aires, followed by the Cordovan women. Argentina, and secondly Spain, as one of the countries in which it has the most reach. For the instagrammer, the main differential of your account is that your suggestions are low-budget and anyone can make them.
Remodel your home and leave it with Cordovan tonada!
Publication Date: 16/03/2021
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