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With a spot starring Argentine tennis figures, the AAT launches the “Sé tenis” campaign

The “Be Tennis” campaign is aimed at attracting new partners through the AAT Sport Card program.

Campaña se tenis

The Argentine Tennis Association launched an institutional spot starring its top authorities and leaders of Argentine tennis, within the framework of the “Sé Tenis” campaign, aimed at attracting new partners through the AAT Sports Card program. 

The spot includes Agustín Calleri , Mariano Zabaleta , Diego Schwartzman , Juan Monaco , Guillermo Coria , Juan Ignacio Chela , Martín Vassallo Arguello , Franco Squillari , Florencia Labat , Norma Baylon , Florencia Miller and Mariana Diaz Oliva .

“We are very grateful to the tennis players who put the body to push this campaign,” Calleri said. “This is the way we find to generate social impact at low cost,” added the president of the AAT , referring to the commitment of tennis players, former players and personalities from the world of our sport who voluntarily joined the campaign.

“I know tennis is the invitation we make to everyone in the country. We want tennis to be an attractive option again for athletes, fathers, mothers and brands,” said Zabaleta, first vice president of the institution.

He then referred to the modernization process that the AAT is carrying out in all its areas: “We are moving towards a 'Smart' management, starting with the progressive digitization of services and the multiplication of benefits for our partners.”

Publication Date: 23/04/2019

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