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Home People Spectacle Valeria Schapira: “I love to propose in these times a place of listening, meeting and transformation”

Valeria Schapira: “I love to propose in these times a place of listening, meeting and transformation”

The journalist, writer and travel influencer resumed the face-to-face presentations of her introspective task, parallel to the reissue of her recent book “Hola 50”, material that became one of the best-selling publications during the pandemic 2020.

Valeria Schapira

It is enough to get on the Internet and correctly google your name. With a popularity that exceeds all predictable, her diversified work in the past 35 years in the world of communication has placed her in a place of privilege, where she is a source of consultation by major radio, television and graphic media. Originally from  Rosario , a city that left at the end of the old century to face the challenges that had been proposed, she occupied a privileged place since her landing in different media, who call her to give her that reading so significant that he brings with his attractive reflections, maneuvering as the most accurate and convincing panelist in the most varied formats. Having found a place of his own that grew from his emotional activity with introspection, the analysis of the most diverse behaviors and a funny picardy to face each issue, Valeria Schapira is one of the most interesting characters currently inhabiting the cultural context, having won a well-deserved place for her journalistic performance, but almost in parallel building a literary career that usually has her as one of the top characters in each edition of the old  Book Fair  .


Affected as all by these electrical sanitary harbors that unleashed the pandemic during 2020, he also managed to launch his long-awaited book “Hello 50”, develop online their presentations of “gatherings of good love” and continue supplying their social networks as soon as they released local borders with its geographic routes for the site “Viajo Sola”, which consecrated it as the most followed and captivating travel  influencer  in recent years ntilde; os. This Saturday at 22 hours, the great journalist and writer will reappear in the traditional La Plaza Complex to present her event now called “Times of Change”, face-to-face presentation that comes with excellent demand for tickets, even with the limitations of capacity. Just a few days before this new public appearance, Valeria Schapira spoke alone with Ser Argentino, proposing a very dynamic talk, faithful to his principles and ways of proceeding, an extensive interview that left the following appreciations:


 The first novelty about your work is the relaunch of a book of yours that had broken sales records and now appeared with a cover quite different from the original. What happened?  

 Valeria Schapira:  As “The dead of my wardrobe” was exhausted we took it out by Amazon, did not give to keep the same name for that name of the furniture, we gave it another name, that's why he left “the dead of my closet”, it can be had in I-Book and physical format. I'm happy because it's now recovered all my publications and it's a book that people kept asking me in business.


 Assuming you were on entry into a foreign nation, the first thing they would ask you in the visa process would be to specify your profession. What is it?  

 Valeria Schapira:  Occupation... first, journalist, what do I know, I am so many things. I was always a woman orchestra.


 This Saturday, April 17 you are going to make a new face-to-face presentation of those in which the public that follows you appreciate personal contact with you. What will people find when they go to the La Plaza Complex to see this new presentation of “Times of Change”?  

 Valeria Schapira:  They are the “gatherings of good love”, this time we put it as the title “Times of changes”, hopefully it can be done, because with these times of change I do not know if the 17 is going to close everything. The “gatherings of good love” are a meeting place where we talk about what happens to us, it is an open-hearted talk about bonds, feelings and emotions. You don't have to explain it, you have to live it. In the place there are experiences because people who come connect with their interior, there is a nice experience with themselves, that happens in the theater, there is a part of monologue, there is music, this time will sing Laura González (Julia Zenko's daughter), different things always happen, because the gathering it's never the same. It's been seven years ago and it's changing according to times, according to how I am, how the audience vibrates, it is never the same, it is not like a theater function, it is a space for listening, meeting and transformation.


Valeria Schapira


 Somehow dealing with people seven years in these encounters carries a task very close to the psycho-analytical. How are you doing with people in this span of presentations you've been doing with a very eloquent continuity?  

 Valeria Schapira:  I don't know if I can talk to you about the seven years you're talking about, but a transformation I see in the last time, people who intend to evolve have realized the futility of holding on to possessions or long-term plans, out of necessity , not always by option, in my case it is by option, a lot of what Buddhism says is becoming more and more effective, is it? , all this detachment, living day to day, all this that the pandemic has brought us, basically not knowing what is going to happen the day after tomorrow. I don't think I can talk about a transformation, because transformations are not collective.


 So throughout all these seasons how do you notice the mood of people from a five years to this part? How are people doing?  

 Valeria Schapira:  I think priorities have changed, maybe five years ago people came to talk about partners, mandates, things that told us how we had to live. In recent times I have already noticed as a need for a more spiritual search, you see? It's almost two years of living already in uncertainty, so the one who hasn't connected with himself comes like looking for a “well, how can I do to feel a little better”, that's what I see. I don't say happiness, nor the TV in 12 installments, nor buy the pilcha and finally end up discovering that well-being always starts with one. The other is external attachments, it's like you are with you.


 The growth of women's movements somehow covered what you alluded in your presentations about rearranging female energy and achieving goals, didn't it?  

 Valeria Schapira:  Yes, that's what I see, is that there are a little more men than before, when I started this seven years ago in a bookstore in Palermo, some man appeared, if he came he was a friend or a journalist or a psychologist, that was special, I don't know if to say something so I dissoned, but it was rare to see a guy in that context, now I see more and more men, even couples of friends who said to me “I thought it was quite a stubborn and ended up very moved”, it seems to me that there is already a need for connecting men, or maybe the need was always but they are now encouraged to manifest it.


 This topic was raised in the books “Dolores del alma” and “Caminos del alma”, somehow there is a parallelism between those publications and the “face-to-face” presentations that you testified. Somehow you changed that more feminine look into an introspective path more linked to the intellectual without neglecting the mood.  

 Valeria Schapira:  Yes, but in reality my books have always accompanied personal processes, so what you see there is a reflection of my own transit. All these things have a pretty self-referential bias, I never stopped being feminist and that's where those concerns are channeled into other things like “I travel sola”, in my travel venture. What happens is that I was a feminist when it wasn't fashionable to be (laughter), I was a feminist when I was bout about being it, now it's cool.


Valeria Schapira


 But, contrary to an extreme feminism that provokes invisible tensions, you were someone who raised it in a much more willing and comprehensive way.  

 Valeria Schapira:  Thank you, I don't know how people received it, all I know is that we are living a time where consensus is very necessary, so nothing that is proposed from violence or aggression can never build. Look, I'm not talking about current feminisms, for me there is not a single feminism, I think there are different ways to propose the discussion. In these different ways of proposing it, there are people who arrive more and there are people who arrive less, but well, everyone listens to whom they want to hear, especially in the times in which we live, networks, podcasts and traditional media allow the multiplicity of values.


 As much as you had dealt with it in other books, it gives the feeling that in the book “Goodbye”, about how to say goodbye to pets, you are alluding in a very deep and emotional way to the subject of death. Can it be like that?  

 Valeria Schapira:  Well, “Sorrows of the soul” also speaks in a very concrete way, I speak of my father's death, in a direct way. The book “Goodbye” was a concrete request from my then editor, Silvia Izquin, my idea of “Goodbye” was to write another book, she had the impeccable vision of asking me that, I avoid writing “on request”, unless the orders are very mobilized, whatever was known... This It was, a book with a very mobilizing project, the case of “Hello 50” too, but it's not something I do every day. If you come and ask me to write a book on “the influence of champagne on men,” I say, “I thank you very much, write it! ”. At this point of life I don't want to have all the laurels, if someone proposes something that is good, “Let's do it! ”, but please propose something challenging or different.


 With that book “Goodbye” you gave a soul response to all those who, when they see the departure of a pet, suffer it more deeply and painfully than if it were a very intimate relative.  

 Valeria Schapira:  What happens is that I put into words what many people do not dare to say, because it is politically incorrect. Since at this point of life I care about three damn what is said about me for real, then I don't have any empacho to say that most people suffer more when the dog dies than when a relative dies. But for an absolutely logical reason, a companion animal, “your furry son”, I like to tell them more like that, they give you unconditional love, they have no bends, there are no meannesses, they do not pretend anything from you, they do not speculate. So since the death of a being who gives you life and you are before his own life is not going to move you to the marrow, it is a love of a very particular quality. What happens is, of course, I've always said politically incorrect things.


 Did being like this cause you some kind of rejection or trouble?  

 Valeria Schapira:  No, no, on the contrary, I have done grief workshops, I have done them in person, I have also done them online and I have seen big men cry as boys. I remember at one of the online workshops I did during the quarantine. A man who was very moved and then wrote to me privately and then told me that he thanked me for that space, a doctor, hospital director. Of course, he had a special situation. The guy saved lives, but he couldn't find room to cry the only being who was waiting for him in his house with unconditional love, when he came from doing that homework. So how is a life-saving guy going to cry for a dog? , it happened to me, I picked up a theatre performance that I had when my dog Joy died, I didn't go to record my show on television, I really cared very little what was said about me, but I know there were people who said, “This one doesn't come to work because he died dog”. No one would ever say that “Ah, he didn't come to work because his brother died,” I care little, but I mean, the social look is that, people are going to work crying, crap, I mean, there's no license for the death of a pet.


Valeria Schapira


 What experience did “I have 40 and what” generated when writing “Hello 50”? Arjona said in her most famous song (“Lady of the Four Decades”): “Put life to the years”... 

 Valeria Schapira:  Tell Arjona to go to her sister's c... and tell Arjona that the “abdominal fat” will have it in the balls (laughter), sorry to tell you like that, I make this joke, but I like Ricardo Arjona, in a press presentation I remember it was a very small place I got off and gave him a kiss, it was a place where I was humor. Okay, in this new book “Hello 50” I'm bigger, I'm lighter, but I have more evolution at  50  than at 40. First that it is a book that has much larger journalistic research than the previous one, a book more worked from that aspect, the other is very good as well. “Hello 50” includes absolutely everything, for example, the lack of representation that 50 women have in the media, in advertising, such important issues that are not spoken of as ageism, which is age discrimination. That hits women a lot more than men, millions of issues, aging, the body, 50's, menopause, uff, you have to entertain you.


 It strikes me that you say there are no 50-year-old women on television.  

 Valeria Schapira:  There are, there are, few, actually the parameter is usually another of choice.


 Women of that age seem to be waiting to appear on an elderly program.  

 Valeria Schapira:  And... a feminist I interviewed for the book said a phrase about the 50 that was “we become invisible when we're more interesting,” for a lot of reasons, get to watch TV. In the batch creams for large women in general are sold to you 20 girls, trips in general are influencers girls 30 years old, when in reality most women traveling and do it on a certain budget, are women thirty-peak up. It's not that at 50 you die and stop traveling, taking, living. No, I'm 51, I have a lot of friends, I go to the theater, I have sex, I didn't end my life at 50.


 In the communication industry there are notes that life is reborn at 50, like there is a new beginning. Do you warn him like that?  

 Valeria Schapira:  Yes, some tell her the second half of life, I know, I think every day that I can die and try to squeeze life like an orange, or when they say “the 50's the new forties”. No, it's not the new 40s, the balls, yesterday I was seeing me on a note and I have double chin and I don't like it, but well, I think it's also about taking age. I wish I had the back I had at 40 with my head that I have now, that I care less a lot of things and everything else.


 But do you know who is to blame for everything?  

 Valeria Schapira:  I have no idea.


 You. At the time you published the book “Los muertos de mi placard”, appeared with a commented and bold photographic production totally naked, detail that ended up burning the skull to thousands and thousands of Argentines. Now we have to bank it, right?  

 Valeria Schapira  (laughter)... I didn't realize when I was doing it, but well, in good time, eye, if I encourage, I would get naked again, I mean... for me my life is not over, for me life is getting juicier. If then the media, advertising don't want to show us, we're going to show ourselves alone, by the force of our actions. It's crazy, for example, women in fifty... I get invitations from children of 25 and 30, guys my age sometimes give me less ball than a boy of 30, so you say, “What is the dynamics like? ”, is something quite incomprehensible.


Valeria Schapira


 What were the first repercussions of the book “Hola 50”?  

 Valeria Schapira:  They are dilated echoes because the book had to have come out in May last year with the “Book Fair”, the publication was postponed until August, it was a covidic course that of this book, the material was “imprisoned” in the deposit when it was planned to launch in the middle of the closing of everything, then came out in August with semi-enclosed bookstores, a horror, like everyone's horror for so many dreams postponed, I don't take it personal. Well, I'm just picking up some repercussions now, but because now the book has been massively circulated that everything is open, I can't draw conclusions yet because of all these postponement phases that took place.


 What happened to a television cycle you were developing on cable a couple of seasons ago?  

 Valeria Schapira:  I had the program I wanted to have, which was “The gift of the word”, in the Canal de la Ciudad, a program made to my measure, which we built with Mònica Lavalle the producer, that is, we built that program to my measure, with costumes, a set design and other details according to what which he longed for, with guests who were not going to any program but who came to the one he was doing with Rodolfo Vals, an exceptional companion. Then they were dedicated to dismantling it and I went to travel the world, which I celebrate.


 Do you miss having a space of your own somewhere? You've always been a panelist or guest personality to other people's programs, maybe you're looking forward to giving what you know from your own context.  

 Valeria Schapira:  The truth, I do not despair anymore for anything, it is very difficult to explain, I need freedom, now I am talking about this in a surreal context, as is the imminent closures, but my focus is to travel the world. Obviously to say “travel around the world”, at a time where the world is closed, but barely the internal borders opened, I from November until a week ago I was traveling around Argentina without stopping and my idea is to continue traveling around the world and continue to grow the professional side of “Viajo Sola”. If in the middle we can find a space to make a TV show that can be recorded when I don't travel, let me be me and don't break my balls, if that were possible, delighted, but I don't have withdrawal syndrome, it's clear, right?


 What are the objectives of the “Travel Sola” module that exists on the networks?  

 Valeria Schapira:  That was born when Joy died (his dog), travel the world and show, do travel journalism, which is what I do, I already friends, sometimes they present me as an influencer and I laugh my feet, it's not bad, because ultimately an influencer is the one who influences others with their decisions. So that I go to Antarctica makes people travel to Antarctica, I'm an influencer, but actually my current day is a travel journalist, I've been a journalist for everything, I'm a journalist. Sometimes they say to me, “Are you a journalist for what? “... I did shows, police, children's programs, documentaries from concentration camps, in 33 years of work thank God that I have broadened the spectrum and I'm not a journalist for one thing, because I would die of boredom.


 What did this “geographic” aspect bring you promptly?  

 Valeria Schapira:  Travels? travel always contributed to me, I have always done travel journalism, even covering other things, in the golden times when I worked on Rosario television and led us to cover some government management to Israel, Belgium, which I know, I, too, told about travel.


Valeria Schapira


 What causes Argentina as a traditional travel journalist?  

 Valeria Schapira:  Argentina is the most, I already know the country almost from end to end, in my time when I was married to my partner we traveled Argentina with the car from end to end, it is something I would like to do alone but I don't encourage, Argentine routes to the end are not very friendly for a woman alone. Argentina has unsuspected corners and I have a lot of destinations that I still need to know, if everything accompanies, next month I'm going to Salta, I want to go to the Iberá Esteros, Argentina has magical places, some of them very poorly exploited touristically, many of them lacking a adequate infrastructure, but as I can go showing everything I can, I am a lover of Buenos Aires, I am all the time showing this magical city in which I celebrate to live.


 Without falling into common sites or phrases made, what does being Argentinean mean?  

 Valeria Schapira:  I don't have the “country brand” tattooed, yes it seems to me that Argentina is much more valued outside abroad and there is a reason for that, Argentines usually give us very little merit for everything. I met this summer El Chaltén, but previously I had to listen to the wonders of El Chaltén from the mouth of a lot of Europeans, so I intend to revalue with my work what this country is in terms of natural wonders, virgin territories, which mostly value it much more everyone who lives outside, than the “argento” himself who usually goes to Miami or Cancun because it is cheaper and does not know Perito Moreno.


 Do you feel that the arrival of this pandemic was for world society like shuffling and giving again, assuming you knew them all and now that it wanders totally naked screaming helpless?  

 Valeria Schapira:  Yes, obviously, of course. There are a lot of people who thought they had it bought and we never have anything bought. What I'm telling you now is in a personal capacity, I'm my own company, I'm my small SME where the only director, employee and everything is me, the truth is that you hammock all the time, it seems to me that there are many people who didn't know it. I've been hamacing since I quit over 15 years ago from my job, which gave me a lot of twine, but where I was mistreated. Now I can't explain the happiness of knowing that you are your own company, it is something that many people have just experienced that transformation, wave now “look, I thought I had the cow tied up and now my company closed”, many companies broke and more and more we will attend such processes. People who have been employed all their lives, but not even by their own decision, but by economic decisions by the pandemic are forced to shuffle and give again, the pandemic became a path of reinvention for many, it is so and those who reinvent ourselves all the time because we are our own fah We know what to do in this country, and that this is something rather ungrateful.


 Marc Geiger, one of the founders of Lollapalooza, estimates that mass events will return only in mid-2022. Do you feel that when the old normal comes back people are going to revalue everything and attach greater importance to being able to share mass situations with people having been in the reverse situation?  

 Valeria Schapira:  They should have done it before (laughter)... I don't know, I revalue life every day, at the most dreadful time of the pandemic, I bought myself a bike and went out to look at porteñas domes, bought me a coffee and thanked the life to be alive, that is, you have to be a bastard not to thank life that you have health, that you have to eat, that you have a roof. I'm sick of people who complain, because in general those who complain are the ones who have the most, you understand? I think there is a topic, that we have to thank and look around a little, sometimes I go out to the street and come back crying, people eating from the trash or asking to eat, in a country where there are plenty of food, so you say “I'm seeing where I'm going to go on a trip”, what am I going to complain about? I don't have covid, I'm healthy and I can pay my house taxes, I can live half as much as I like, what do I complain about? If I complain, I'm a bastard, that's the look I have about everything that's happening.

Publication Date: 16/04/2021

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