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Certain traditional trades are not swept away by the changes of times: they become entrenched, reinvent themselves and look for new ways. Just as before a wide range of products was marketed in the “ door to door ” mode (wine, beer, milk), there is one of those trades that survived through the decades: the sodro .
Beyond the virtues of soda—which, as we already know, nothing compares water to gas—there is something in that personal exchange that the sodro has managed to keep in the neighborhoods . Even when consumption modes have changed, loyal customers don't replace the confidence given by that gentleman who pulls the siphon-filled drawer from their truck.
As a couple of times, sodero has been incorporating other items besides soda . Drums of water were perhaps one of the ways they found to reinvent their business, but there is something else that makes it remain unalterable: the value of the trade . The sodero is an area anchored in the family , and it is common to find several generations dedicated to the trade .
The sodro has generated myths, stories, jokes of deceived husbands and even a soap opera. Some claim to be a sort of psychologists of their clients, and maybe there is the key.
Publication Date: 07/05/2018
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