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The old trick of selling without showing

A great illustration, for a sign that conveys what the brand probably wanted.

Nostalgics
Medias Paris
It is a graphic piece that does not include the product in use. No legs, no socks. Yes, there is a mention of what we might call side effects. This was allowed by a brand like Medias Paris, which came to be considered almost synonymous with the category. Many of his graphic ads did not show the product. In parallel, they appealed to various illustrators, including Lino Palacio. In this case, this beautiful woman's head is the work of Tito Menna, who specialized in the female figure and disappeared prematurely in the mid-1950s. A great illustration, for a sign that conveys what the brand probably wanted: its management.

Publication Date: 08/08/2018

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