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The cartoonist José Guillermo Divito created the magazine “Rico Tipo” in 1944.
The magazine “Rico Tipo” was characterized by a casual style, bold comments and the presence of the “Divito Girls”.
In the 40s and 50s, men's fashion was influenced by “Rico Tipo”, a publication addressed to the middle class, which gave rise to the male “Divito fashion”, which had nothing to do with the middle class. It was characterized by the use of a suit with a crossed coat, very long, with large flaps, 5 or 6 buttons on each side but only one to fasten it. In the upper left pocket, there was a handkerchief showing the tips, and a flower in the eyelet of the left flap. The bulging trousers, with a very high botamanga, 10 centimeters, that fell on the shoes. The trousers were buttoned well above the waist and fastened with a girdle of 15 to 20 centimeters high, similar to those used with the tuxedo. Shriektie with wideknot and a metal bra. “Orion” hat and black shoes with military cue.
It was a tanguera pilcha , from the neighborhood, used by the boys to go dancing. She was flashy and tasteless. A famous character at that time, the boxer José María Gatica, was a worthy representative of this fashion, wearing striking rings in his hands and smoking cigars.
The cartoons about women's or men's fashion published in the magazine “Rico Tipo”, were of great influence on the type of clothing used in the 40's and 50's in that Buenos Aires yesterday.
Publication Date: 16/08/2019
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