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The sodero commercial

Who doesn't have a picaflor sodro in the neighborhood? This is a commercial supported in that story we all know and laugh.


Here's another great example of 2000 advertising that you're sure not to remember, but it was very good. And since you just saw it, I don't ruin the end by telling you about the sodro.

It's a rare product category. That gives to be very creative, since they're commercial for boys, disguised, of course. Because the one who buys is Mom. But they give a lot of opportunity. The weird thing is that companies don't take it. The vast majority of dairy commercials are quite bad. As if making a different notice will bring quality to the products. Quality of freshness. Which, obviously, goes the other way. For responsible production, first. And an efficient cold distribution chain. The craziest thing is that dairy companies, if there is something they have re managed is distribution. But bueh...

The point is that the commercial this has a lot of impact. I guess it was a great sales tractor. It's all given. Great commercial. Great product, distribution and price.

Life itself, exaggerated a little. An infallible formula. That high possibility but low probability, which gives him a lot of impact. The performance, about acting the boy is magnificent. Just like they did in school events before. Those who had to take their horriplance to strengthen the self-esteem of our little ones... The end of the sodero also drawn from life itself and from a story that we all know. Which adds a lot.

He has no other  gesture  from the father or mother. It's very good. It's one of my favorite commercials from before. Not one of my ten chosen ones. But it's there. Too bad there were few like that in dairy. And they are few like this today. The humor you never have to lose in advertising and in life.

Publication Date: 29/04/2020

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