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The brand “Flor de Ceibo”

Any similarity with today is pure coincidence...


The brand “Flor de Ceibo”, was well known during the  first Peronist government .

It was the popular and economical option for various commercial areas, linked to family consumption. It was applied to mass consumer products but at a significantly lower cost, in order to curb price increases, a direct consequence of  inflation. 

They were inferior products. So, ground sugar was dark but useful. When the usual consumer products were sold out and not replenished, the acquisition of the economic line was compulsory.

The shoes had a rough finish that differed quite from the usual ones. That is to say that the name “Flor de Ceibo”, was synonymous with low quality. This modality was extended and restaurants had the obligation to include a “Flor de Ceibo” menu. Something similar happened with garments. Any apparel business should have a product that enrolled in this category. The fabrics that were sold at a lower price, wore the brand “Flor de Ceibo” on the selvedge.

This product line was a proposal of the  Peronist government, appeared in the 1940s, in that Buenos Aires yesterday.

Publication Date: 27/09/2019

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