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A group of medical students composed of Enrique Susini, Luis Romero Carranza, César Guerrico and Miguel Mujica installed a rudimentary antenna between the towers of the Teatro Coliseum and the dome of the house located on the corner of Cerrito and Charcas, and an elementary microphone in the paradise of the Teatro.With these precarious elements, on August 27, 1920 radiophony was born, in Argentina and around the world. The opera “Parsifal” by Ricardo Wagner, directed by Felix Weingartner and the Orchestra of Teatro Constanzi in Rome , was heard. From the Colosseum Theatre, the operas “Aida”, “Rigoletto” and “Manón” were subsequently broadcast.
In 1922 the radio moved to the house of “Remates Guerrico y Williams”, in Carlos Pellegrini and Charcas, with a 35 metre high wooden antenna. In 1923, artistic auditions were authorized with the inclusion of commercial propaganda notices.Artists performed live, records were not passed and the first notices corresponded to a perfume, stockings “Manón” and cars “Packard”. The transmission of the Firpo-Dempsey fight from the United States was memorable.
The appearance of receptors to valves, definitely improved hearing. In 1925 the first football broadcast was performed and Gardel sang for “Radio Splendid”. The transmission of the most important news that occurred nationally and internationally began. The newspaper “La Prensa” was read on the radio every morning.
Andrés González Pulido created “Chispazos de Tradición”, widely successful giving rise to “ the time of the novel ”. The city stopped listening to the chapters that radiated. To counteract this inconvenience, the owners of the shops placed speakers, so that customers, did not lose the transmission. Advertisements were read by the “speaker” and the first jingles appeared: “Casa Muñoz, where a weight is worth two”; “Casa Braudo, the house with free pants”.
Journals aimed at commenting on the world of radio were published, such as “Radiolandia”, “Antena” and “Tuning”.
In 1935, Editorial Haynes built “ Radio El Mundo ”, the only building for that purpose, replica of the BBC London. “Radio Belgrano” was the most popular station. In 1937 “State Radio” was created. Radio novels turned actors into real idols. Twenty-five novels were broadcast per day and the programs with comedic actors were widely disseminated, becoming classics of the time.
Publication Date: 27/08/2019
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