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Our Salta from yesterday shines on Facebook

Nostalgia and memories led thousands of Salteños to rebuild with images the city of Salta a few decades ago.


In  Salta , as in much of the country, the closure of premises has been a trend in recent times. Some simply because they have exhausted their history and their lives came to the end, others were complicated by economic problems. Many of them are historical and reference places in Salta.

Closing a place generates discussions, and also awakens memories from before. On  Facebook , a group of Salteños decided to collect and rebuild Salta over time. They formed a group on that network where each user provides an image or a story.

Something very often is the contrast of the streets of  La Linda  full of signs of emblematic companies of those times. Posters that crossed the streets from side to side and gave colorful lighting that formed a unique urban landscape.

    Jump from yesterday

Among the historical sites mentioned by each user, many coincided in Casa Tía, Super Star, Lozano, La Mundial, Casa Heredia and Casa Moschetti. Places that, for those who exceed three decades, have an important value. Because they've lived part of their lives consuming in those companies, because they have memories with the family.

The photos show companies as historical places, because they really are. They will have no influence on national history, but they will have no influence on families, on the life of those times and culture. In a parallel with other provinces such as  Jujuy  or  Tucumán  , landscapes that formed these paths full of posters, people and old cars are similar.

 No need to declare Independence to be part of history 

These places are historic and will continue to be, as long as someone sees a photo and automatically reactivates a memory of affection. The nostalgia in this Facebook group  generates  a discussion that unites, rather than separating the Salteños. Probably in a few decades another generation will make a contrast reflecting our times with those that come. Valuing, in the future, every corner of the city in which we live today.


Publication Date: 26/02/2020

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