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I'm getting a tear . Belonging to the generation that grew up in the ninety is a privilege that many of us can gloat. “Why are you so bragging about it?”, some will be asked. What to tell them, there were music, advertising, creativity and games to become nostalgic for life . Of course, as a good capitalist world, to access certain things you had to buy, buy and continue to buy. To the point where taking us to the supermarket was a plunder for our parents, and, at one particular time, Paladini sausages became their nightmare and our most precious goal . It's just that every pack came a little doll with a character from the film Space Jam .
In my case, they took me to La Peruana, a local shop whose gondolas have been toured by all the Paranaenses. Once there, I went straight to the ice cream with the dairy and sausages. Also, however nutritious as it may be, eating a pancho was a three-term . So in the ritual we basically gathered two passions: play and enjoy junk food . It was a time when companies generated profits with merchandising that today is worth gold for any collector . Strategy was always about the same thing. You had to consume recurrently to complete the collection that was fashionable back then.
We were boys, silver was put on by our old men, and our minds were underdeveloped to incorporate an anti-system morality. To remember the details, I took the job of googling to the bottom of the issue. And I managed to find the commercial guilty of leading us to vice . It was an image with figures from Space Jam that read “enter the game of the century.” Okay, I buy. Further down, an indeclinable invitation. “ I ordered the stadium for free in the attached shops” and on the side Bugs Bunny with a basketball. They weren't lying, you were coming home with the little pitchita under your arm.
Actually, it was a piece of pull-out cardboard, but what adrenaline produced us. I remember my cousin coming to my house to play, each one would throw out the dolls he had collected and started the game. The Daffy Duck, Coyote, Tasmanian Demon, and even the amazing Lola Bunny . Also, there was the small version of Michael Jordan himself and other members of the Looney Tunes litter. However, the collection was not complete without the Monstars , the team of the bad guys.
The nineties were running and Michael Jordan had already become a gigantic star of sports worldwide . But with that statement we stay guys. Jordanmania climbed so high that a culture was created around it . Everything he promoted or led made it cool and popular. In that context, the head of the Chicago Bulls signed with Warner Bros to star in a film production .
So, in 1996, Space Jam was released, a film that combines real action and cartoons . Immediately it became a furor and as if not. The Looney Tunes appeared playing basketball with Jordan to delight us! Clocks, posters, t-shirts, dolls and any product you can think of to profit from them came out. Neither slow, nor lazy, the national mega-food company Paladini made an arrangement for its sausages to become part. That way, we had the possibility of imagining ourselves throwing the hoop while we ate alto pancho .
Publication Date: 06/10/2020
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