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Many years ago, cigarette packs contained 10 unfiltered units, all domestic brands, at a cost ranging from 10 to 40 cents. They were placed in two rows of five cigarettes, separated by a cardboard representing a flag, the reproduction of the drawing of some famous or the announcement of the winner of a prize.
CONDAL cigarettes gave away Swiss pocket watches, double-covered and with gold numbers. Many parents and grandparents proudly exhibited their won watch in one of these packages. TOURISTS cigarettes gave graphic tales for men only.
In 1930, the TOBACCALERA COMPANY edited silk reproductions of butterflies from the world and figures with tips and recommendations for the daily living. Notebooks for the pocket with GAVILAN and LA TECLA cigarettes. The PARIS cigarettes announced: “Gentlemen, Ladies, Ladies, Gentlemen: Delivering in perfect condition 200 of these photographs, repeated or not, can pick up on my desk, an order for the photographic establishment José Caffaro y Cía., where they will be made to them free of charge a dozen portraits for album size or equal number of reproductions of the portrait they forward.”
Cigarettes POUR LA NOBLESSE of 30 and 40 cents, figurines with reproductions of old Buenos Aires, made by the painter Fortuny. The award of prizes, some of very good quality, was a frequent strategy of tobacco companies.
Publication Date: 17/03/2019
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