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Radio in its first epoch

We tell you a little about the beginnings of radio in our country.
Nostalgic & Passionate
los inicios de la radiofonía en Argentina
| 27 August, 2019 |

A group of medical students composed of Enrique Susini, Luis Romero Carranza, César Guerrico and Miguel Mujica, installed a rudimentary antenna between the towers of the Teatro Coliseo and the dome of the house located at the corner of Cerrito and Charcas, and an elementary microphone in the paradise of the Theatre. With these precarious elements, radio stations were born on August 27, 1920, in Argentina and in the world. The opera “Parsifal” by Ricardo Wagner, directed by Félix Weingartner and the Orchestra of the Teatro Constanzi of Rome. From the Colosseum Theatre, the operas “Aída”, “Rigoletto” and “Manón” were later broadcast.

In 1922 the radio moved to the house of “Guerrico and Williams Finals”, in Carlos Pellegrini and Charcas, with a wooden antenna 35 meters high. In 1923, the operation of artistic auditions was authorized with the inclusion of commercial propaganda notices. The artists performed live, no records were passed and the first notices corresponded to a perfume, the “Manon” stockings and the “Packard” cars. It was memorable the transmission of the Firpo-Dempsey fight from the United States.

The appearance of valve receptors, definitely improved hearing. In 1925 the first football broadcast was performed and Gardel sang for “Radio Splendid”. Submissions of the most important national and international news began. The newspaper “La Prensa” was read on the radio every morning.

Andrés González Pulido created “Sparks of Tradition”, widely successful giving rise to “the hour of the novel.” The city stopped listening to the chapters that radiated. To counteract this inconvenience, the owners of the shops placed speakers, so that the customers did not lose the transmission. The advertisements were read by the speaker and the first jingles appeared: “Casa Muñoz, where one weight is worth two”; “Casa Braudo, the house of the free trousers”.

Journals were published to comment on the world of radio, such as “Radiolandia”, “Antena” and “Tunonía”.

In 1935, Editorial Haynes built “Radio El Mundo”, the only building for that purpose, BBC replica London. “Radio Belgrano” was the most popular radio station. In 1937, “State Radio” was created. The radio novels turned the actors into real idols. Twenty-five novels were broadcast per day and the programs with comic actors were widely disseminated, becoming classics of the time.

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