How to write to be Argentine?
What has been said must be exclusive of Argentines
What has been said must inevitably reflect something that happens to all of us.
We must recognize ourselves as we read.
We are not philosophers or prophets.
We write simple.
We write for ordinary people.
We write in short, forceful sentences.
We write short paragraphs.
We do NOT write in unusual words.
Each paragraph should contain a strong, striking, powerful idea.
We don’t write the obvious.
We don’t write to show off our language, we write to show off our ideas.
Notes should contain between 200 and 300 words.
All are subject to editorial cutbacks by the Editor.
Su larga y exitosa trayectoria como creativo publicitario le dio un conocimiento muy profundo acerca de las conductas y motivaciones de la gente, base de su tarea como Secretario de Redacción de Ser Argentino.
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