When it's hot, Argentines chose ice cream. When it's tempered, too. Some, even, when it's cold. A study driven by Association of Craft Manufacturers of Ice Cream and Allied (AFADYA) revealed that 83.25% of Argentines consume ice cream artisanal at different times of the year.
When the temperature rises, of course, the desire for ice cream also: in summer, 9 out of 10 argentines consume it; in spring 8 out of 10; and in autumn/winter, 7 out of 10. Now you understand why there's always a queue in ice cream parlors?
How much do we consume it?
Consumers are categorized according to the frequency of consumption: heavy consumers consume artisan ice cream 5/6 times a week; medium consumers 3-4 times a week/up to 1 time per week; and “light consumers”, once every two weeks/up to 1 time every 2-3 months. Medium consumers stand out in spring/summer (65%) and autumn/winter (35%). Heavy consumers, meanwhile, are 4.5% in spring/summer and 1.5% in autumn/winter.
How do we consume it?
In every possible way, especially when we're with people:
- In meetings with family or friends (80%)
- When we go out to eat (27%)
- On an exit to the ice cream parlor (19%)
- Home Only (26%)
- On the street/step (20%)
Each one in its form and with its frequency, the truth is that in Argentina we love ice . Is there anything more like the happiness ?
Licenciada en Comunicación Social y correctora. Nacida y criada en el oeste del conurbano bonaerense. Sagitariana, vegetariana, crossfitera y viajera. Estoy convencida de que, con las palabras, podemos hacer magia. Pasen y lean.