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The "boludo" day

Far from the living Argentinean, those who do things well have their recognition.

As we are
That the word boludo has different and multiple meanings is something we all know. There are different assholes, for a variety of reasons. What many of us do not know, however, is that they also have their day: since 2009, 27 June has been celebrated as the Day of the Idiot. But not just any jerk's. The initiative was born among the work colleagues of a digital agency with a very noble objective: to vindicate the assholes who do things well, without trying to take advantage. It would be the other side of the Argentine prototype of the live one. From their website eldiadelboludo.com, they aspire to pay homage to all those boludos who, for being honest, following the rules or seeking the common good, end up being the object of mockery and contempt on the part of compatriots much more alive and eloquent. You may wonder how they chose this particular date. Everything goes back to 1806 when, during the first English invasion, the authorities of the Viceroyalty of the River Plate, with the impetus to do things well and generate dialogue, ended up handing Buenos Aires over to the British. There, they identify the first Spanish national hero imported directly from Spain, the Viceroy Sobremonte, who left the capital and retired to Córdoba. So, who's going to fit the bill? Happy Boludo Day!

Publication Date: 28/06/2018

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