Buenos Aires - - Saturday 15 De May

Home People As we are Dona Rosa

Dona Rosa

In the 1980s, Bernardo Neustadt brought to life his own stereotype: Dona Rosa.

As we are

Stereotypes are never good, but we live with stereotypes. However, when a stereotype is created and designed for a specific purpose, the question becomes a little more dangerous. In the 1980s, Bernardo Neustadt gave life to his own Frankenstein - Dona Rosa.

Doña Rosa was the star interlocutor of her program. He was, in the words of the journalist, an “ordinary” person representing the average housewife. Through her, Neustadt spoke to the entire Argentine middle class, explained — in terms she could understand — the country's political and economic events. Because, of course, Doña Rosa could not think for herself: the reality was very complex to analyze by her own means. Luckily, that's what television was for.

Fortunately, today we have more options, more access routes to different content and information. With the Internet and social media, ordinary people no longer have to wait until the night for Neustadt to talk to us and explain what we don't understand.

The new Doñas Rosas have a world of alternatives to choose, inform and create critical thinking, their own, rich. Or you can stay with the  Bailando , which is also an option. But we already know that today, if Dona Rosa stays watching TV, it's because she wants to.

Publication Date: 19/04/2018

Rate this item



I wrote! Reader Notes

Go to section


There are not comments

Leave feedback


Argentines around the world
Pablo Lamelas The doctor who had everything in Canada, but wanted to return

Paul is a great Rosarino cardiologist. Very required in Canada, it does not change his hometown.

Guaymallén Mendoza Guaymallén, much more than an alfajor

The name Guaymallén not only refers to the most popular Argentine alfajores, but also to one of the...

Art and Literature
Pedro Bonifacio Palacios Almafuerte: do not give up, not even beat

A rarity is the poet, teacher and speaker Pedro Bonifacio Palacios, Almafuerte. Forgotten by literar...

Argentines around the world
 Comodoro Rivadavia A chubutense that does not go unnoticed in Brazil

Pablo Rodríguez is born and raised in Comodoro Rivadavia and currently presides over the Brazilian S...



I want to be up to date

Subscribe to our newsletter and I received the latest news