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Dona Rosa

In the 1980s, Bernardo Neustadt brought to life his own stereotype: Dona Rosa.

As we are

Stereotypes are never good, but we live with stereotypes. However, when a stereotype is created and designed for a specific purpose, the question becomes a little more dangerous. In the 1980s, Bernardo Neustadt gave life to his own Frankenstein - Dona Rosa.

Doña Rosa was the star interlocutor of her program. He was, in the words of the journalist, an “ordinary” person representing the average housewife. Through her, Neustadt spoke to the entire Argentine middle class, explained — in terms she could understand — the country's political and economic events. Because, of course, Doña Rosa could not think for herself: the reality was very complex to analyze by her own means. Luckily, that's what television was for.

Fortunately, today we have more options, more access routes to different content and information. With the Internet and social media, ordinary people no longer have to wait until the night for Neustadt to talk to us and explain what we don't understand.

The new Doñas Rosas have a world of alternatives to choose, inform and create critical thinking, their own, rich. Or you can stay with the  Bailando , which is also an option. But we already know that today, if Dona Rosa stays watching TV, it's because she wants to.

Publication Date: 19/04/2018

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