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The country's emblem brewery chose Guillermo Francella to send a message of awareness to all Argentines.
If there is a company that is expert in representing everything that identifies us Argentines, that is Cervecería Quilmes. In their advertisements, they always focus on the importance of meeting. But this time it's different. To send that message, they chose Guillermo Francella, the prototype of the argent, who recorded an emotional message to ask Argentines to be responsibleduring this quarantine that we are going through because of the coronavirus.
Through their social networks, they launched the spot entitled “Argentinian customs”. The video begins with the legend: “This is a message from Argentine to Argentine”. Then, Guillermo Francella speaks to all his compatriots and asks them to put aside for a while these customs so ours of getting together, hugging and kissing, for that is the only way to take care of each other.
The emotional video was accompanied by a message from the brewery: “We always talk to you about the good thing to meet us, but not today. Today we have to do exactly the opposite. Let's stay home. and take care of each other. #SomosResponsables'.
We are from meeting, from kissing, hugging, squeezing, it's our trademark. But, in this moment, we must say no to these Argentinian customs. She's the only one. way to take care of each other. Let us resist the urge to kiss each other, to to crash our hands, to meet us, to sit all at a long table. Oh, this It's not gonna be forever, it's just for a while. And then yes, well... Then get ready, you're going to have to go to a kinesiologist to get you settled. all the bones of the big hug I'm going to give you. But until then, we have to think about the other, stay at home and, even if it costs us, stop get together. Because this is a great opportunity to prove that, in a moment so, we are all united,” he concluded.
Publication Date: 03/04/2020
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