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The world according to Divito

Guillermo Divito, the Argentine comic book with his cartoons set a trend in fashion. Today, we remember it.

Art and Literature

Guillermo Divito (Buenos Aires, 1914 - Lages, Brazil, 1969) was one of the main Argentine graphic humorists, creator of characters that would enter popular folklore such as Pochita Morfoni, Fúlmine, Fallutelli or Doctor Merengue's The Other Me. In addition,  generations  of Argentines from the forties and fifties grew up in the fashions and trends that were inspired by the Girls of Divito.

Son of a well-off family, Divito began his career by making cartoons on demand in theatres until he reaches the Pages of Columba in 1931 and begins to draw attention by a freestyle and mocking, unconventional. At only twenty years old  Dante Quinterno , who revolutionized the Argentine publishing market and culture with Patoruzú, calls him to integrate the popular magazine. A fight for the length of the skirts with the conservative Quinterno plus a joke with his brother, who will give him a name for his magazine, make the humorist in 1944 fused Rico Tipo. It was a weekly publication that with giants like OSkii, Calé or  Quino , among others, broke what could be said, what could be shown, and led humor in dices to the street. More than a million copies per month witness the popular vote in the time of the first Peronism.

Bon vivant, lover of the night, even drove two boites,  those dancing bowls  of Buenos Aires from the middle of last century, his life ended in a remote Brazilian spot aboard a red convertible.

 Divito says 

“ The 1940s will be decisive for the consolidation of the Argentine comic book and graphic humor, and in that process will have vital influence... a new publication by Guillemo Divito that for years will march at the forefront of the written and drawn smoke: Rico Tipo” Rivera, J. B. Panorama of the Argentine Comic Book. Buenos Aires: Books about Quirquincho. 1992

 They say about Divito 

“ Imaginary creatures that belong only to desire. That of men, for their sex appeal, and that of women, as a distant model. That's why the Girls of Divito like impossible.” From Santis, P. Rico Type and the Girls of Divito. Buenos Aires: Spain Calpe. 1994

Publication Date: 16/07/2020

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