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Another facelift for Quino

Mendocino cartoonist and cartoonist Joaquín Lavado, better known as Quino, turns 88 years old. He stands out for having created Mafalda.

Art and Literature
Joaquín Lavado

This 17 July, the cartoonist, graphic humorist and cartoonist Joaquín Lavado  turns 88 years old. Quino was born in 1932, in Guaymallén,  Mendoza. Since he was young he was nicknamed Quino, to distinguish him from his uncle, who was called Joaquín Badón. In fact, his uncle was a fundamental part of Quino's career, as he was a painter and graphic designer.

At thirteen he enrolled in the  School of Fine Arts , but in 1949 he got tired of drawing “amphorae and plasters”. He left and set a single goal in his career: to be a cartoon cartoonist and humorist.

Determined firmly to achieve his goals, at the age of eighteen he moved to Buenos Aires in search of an editor willing to publish his drawings, but the dream was expected. In fact, he spent 3 very complicated years, from the economic, before his first success.  It was in 1954 when he published his first page, in the weekly Esto es, in Buenos Aires.  Since then, and to date, his  humor drawings  have been published uninterruptedly in countless newspapers and magazines in Latin America and Europe.

 Mafalda is born 

 In 1963, he published Mundo Quino,his first book of humor . It is a compilation of drawings of silent graphic humor  with a foreword by Miguel Brascó . And this was a fundamental step in his career, as Brascó himself  introduced him to Agens Publicidad, who was looking for a cartoonist to create a  cartoon  to advertise the launch  of a line of Household appliances called Mansfield, which is why the name of some of the characters should begin with the letter M. Hence, Mafalda. Agens didn't campaign, but  Quino got a few strips that would be useful to him a few months later , when he gave life to the character who would make him famous.

 Mafalda  , the black-haired girl who hates soup and is in contradiction with adults, was first published on September 29, 1964 in the weekly Primera Plana, Buenos Aires . On March 9, 1965 began the unstoppable success of the character, who crossed national borders to conquer South America and then spread to Europe, gaining a leading position in the collective imaginary. From simple comic strips, he went to  the newspaper El Mundo , in which Quino published six strips a week.

 Own book 

Jorge Álvarez Editor published Mafalda's first book, which brings together the first strips in order of publication, as will be done in the following ones.  He came out in Argentina for Christmas and in two days his print run of 5000 copies was sold out. 

In Italy, the first book,  Mafalda la Contestataria, was published in 1969 with the presentation of Umberto Eco , director of the collection.

 Goodbye to Mafalda 

Despite the great success and international fame,  on 25 June 1973 Quino made a disconcerting decision: not to draw any more strips of Mafalda , explaining that he no longer felt the need to use the expressive structure of the strips in sequence.

However, interest in Mafalda has remained unchanged. In fact, his books continue to be reprinted and is still chosen to accompany various social campaigns such as  UNICEF , the Spanish Red Cross or the Ministry of Foreign Affairs of the Republic from Argentina. Thereafter, Quino continued to publish weekly his well-known pages of humor that have been grouped in the collection of his Humor books.

 Mafalda on television 

In 1993, the Spanish company D.G. Producciones S. A., co-production with  Televisiones Españolas, produced 104 episodes of Mafalda in 1-minute cartoons  directed by Juan Padrón at ICAIC. The cartoons were broadcast in Italy by RAI2 and in Argentina on two occasions: first on the old Canal 11 and several years later by channel Encuentro.

Throughout his career he received multiple awards. Among them: the Official Order of the Legion of Honor, the most important honor granted by the French Government to a foreigner.

 2014 was a special year, as Quino turned 60 years in graphic humor and Mafalda turned 50 . In that year he received the Prince of Asturias Prize for Communication and Humanities in Spain and inaugurated the fortieth International Book Fair of Buenos Aires.

Publication Date: 17/07/2020

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