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Fayer reopened in the middle of the pandemic and, with its Israeli and Argentinian cuisine, became the trendy place in the Spanish capital.
A good proposal is always a success, even when there is a pandemic involved. If you don't believe it, ask the owners of the Fayer restaurant, who opened a place in Madrid , Spain , and it was quite a success in what is —perhaps — one of the most importantntilde; you are most difficult in history.
As for everyone, the 2020 plans did not go as intended. In February, Alejandro Pitashny and Martin Loeb arrived in the Spanish capital with a project in mind: to open a restaurant serving Israeli cuisine and Argentine grill . As an antecedent they had their place in Palermo , Buenos Aires, which has the same name. They opened the doors in early March, but the joy lasted short. A week they had to close due to the quarantine declared by the Spanish government.
The local chef , Mariano Muñoz, then decided to return to Buenos Aires. With quarantine decreed here too, their priorities changed: Fayer Palermo had to be transformed from restaurant to delivery . And that's where he was. By May, things started to improve in Spain, so the chef returned to Madrid, to fine-tune the reopening of the place , which finally took place on June 9.
Of course, the new opening came with some limitations: according to the health protocol, they were only allowed a 30% capacity, in order to maintain the mandatory distance between the tables. That didn't stop the place from becoming an event. The desire to leave that the population had accumulated, after months of confinement , added to the disruptive nature of the proposal, made the restaurant fill every night.
This is how they are presented from their website:
FAYER means fire and fire is our inspiration.
A unique place with a kitchen to discover. Here are Israel and Argentina.
FAYER is sophisticated, contemporary, welcoming and always cheerful.
We arrived in Madrid from Buenos Aires and want to continue touring the world.
Fayer is located in the exclusive district of Chamberí, on Orfila Street. In the surroundings there are art galleries and offices, which ensures a lot of movement throughout the day. In addition to the innovative gastronomic proposal, the atmosphere of the place was also designed to provide the customer with a unique experience.
Its owners explain that Israeli and Argentinean cuisine are not presented as a fusion, but as two alternatives in which the restaurant specializes.
Two historically very close cultures are found in a different, fresh, exotic and very Mediterranean menu to which are added the unmistakable cuts of argentinian grilled meat. The iconic dish you should not miss is Pastrón with bone, a spicy steer rib that takes more than 10 days to make.
The impact they had on both media and customers was unbeatable. Specialized critics get rid of praise and diners repeat the exit, sometimes more than once a week. With this perspective, they are already planning to open Fayer branches in Barcelona, Berlin and Amsterdam. They even consider the possibility of expanding to Asia.
It happens that when things are done well, success is almost assured.
Publication Date: 23/09/2020
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