Food trucks, a neutral fashion
A study revealed that customers go four times a month to a food truck and spend $500 per visit. The Faculty of Tourism of the National University of Comahue (UNCo) and the Municipality of Neuquén faced an investigation into the field of food trucks.
The survey was carried out in 18 carts in the city, where 163 clients were interviewed. It was concluded that the neighbors already appropriated these gastronomicspaces. The most frequent carts are young people between 27 and 30 years old, and they do so up to 4 times a month (always at night).
“ It is a pride, a joy that the Faculty of Tourism turns to us to do these studies. I’m glad that this interaction has become a habit,” said the undersecretary of T urism of the Municipality, Eliana Famin.
More than a seasonal fashion
The growing demand exceeded the expectations of municipal officials and traders themselves. In this regard, Hernán Panizzo, from Berlin Food Truck, commented that he was surprised by the impact that had the outdoor food courtyards. “In winter too A lot of people come. If the weather is good, at noon it fills even if cold,” he said.
For his part, Famin said that “it is a service alternative – cutting edge“. It gives diversity to the gastronomic offer and became a tourist attraction.
This commercial furor is given by several reasons. Mainly, because of the strategic location in which offer the gastronomic spaces. Always in places where many people daily. “The Paseo de la Costa is one of them, where People go for a walk or for a walk. The truth is, we’re all doing very well. those who work here,” Panizzo said.
The products are of good quality and less expensive than in traditional restaurants and fast food houses. Every day, they serve between 20 and 40 people per shift. “We have been evolving with food, there are elaborate menus that are already gourmet. In addition, all cars work with craft beers that have been awarded,” he added.
The study was conducted in October and was carried out by the students of the Chair of Information Management of the Tourism career. In addition, it had the collaboration of the Statistical Observatory of Tourism of the Municipality of Neuquén.
A tourist proposal for the city
The undersecretary of Tourism, Eliana Famin, said thatfood trucks became a tourist attraction for Neuquén. “It is an alternative service of very good quality, which is aimed at a young audience. That’s why it became a very important tourist, social and recreational product,” he said.
The official said that the Paseo de la Costa is an icon of the city. Today it is not only for citizens
Madrynense y argentina. Lic. en RRPP (UP), especializada en Comunicación e Identidad Corporativa (UNIR) y docente universitaria. Apasionada por la comunicación en todas sus expresiones, porque como dice Paul Watzlawick “Todo Comunica”… las palabras, las reacciones y nuestro cuerpo. Mi desafío profesional es cuidar de “ese todo”, aportando mis conocimientos y gestionando las herramientas necesarias para que las comunicaciones fluyan como las olas del mar.
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