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A few days ago, leaders and producers of yerba mate from Argentina and Paraguay met in Misiones to lay the foundations for the agreement on the creation of the “International Route of Yerba Mate”
Yerbateros from both countries agreed on a common work agenda and the presence of the Paraguayan tourism secretary and the president of the Argentine association Ruta de la Yerba Mate, gave the legal framework and institutional endorsement to the meeting.
The next meeting will be held on Paraguayan soil, to sign the final agreement and give rise to the “International Route of Yerba Mate”
The agreement has the spirit of uniting both yerbateras areas, no more than 100 km from each other, on a single route, and which will promote tourism and visits reciprocally between the two countries.
For my part, I welcome the initiative and hope it will be realized soon.
I don't see the time to walk around and explore the area, thinking about the product and not the trademarks.
Until the next infusion!
Publication Date: 15/07/2019
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