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The secret of Campari

Campari is a fashionable drink today, but it has its history and is very particular. A bitter with all the letters,


There was the Garibaldi revolution, back in 1860, in Italy. Don Gaspare Campari seemed alien to her, as he spent his days inventing drinks. To sell at his Garibaldi cafe in Milano. Combining herbs, mainly, came to the bitter (alcoholic, bitter, herbal drink) that we know today.

Only in 1904 would it open its first production plant. In 1915 he opened a bar next to Milan's Il Duomo, which still exists. By the beginning of La Belle Epoque, Campari was already the base of the famous Negroni and Americano. And he had developed a link with artists that would catapult his image. In 1985, the brand was pleased to film a commercial directed by Federico Fellini. Today it is only produced in Argentina and Brazil outside Italy.

The recipe? It's a secret a few know. Like the Coke Coke. In addition to water and alcohol, it carries herbs, of course. Some say 20. Others, 60... 80. Herbs, spices, fruit zest and crusts. Which ones? Surely quinine, rhubarb, bitter orange , the Grapefruit and grapefruit Ginger.

A big mystery. But who cares? If with this drink you can prepare dozens of delicious drinks!

Publication Date: 28/09/2019

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