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The classic romantic history - entanglements, misunderstandings and confuses- is serving Argentine wine to make itself known to the American public.
And who drives this initiative is a consortium of Argentine wineries in their mission to win foreign markets. The miniseries “Vino Argentino: A Blind Tasting Story” tells the meeting between two young people. A successful producer of craft beer from California, and an outstanding Argentine sommellier. Thanks to an involuntary confusion they begin a tour of the various wine regions of Argentina. Until you realize they have a lot more in common than you could imagine.
Production has international standards and targets an audience accustomed to seeing quality fictions. And the chosen format effectively combines the technique with the content strategy linked to the positioning plan.
Scarica Font Brands & Marketing
Publication Date: 12/06/2019
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