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Are we going to Carlitos?

From Villa Gesell to the whole country, Lo de Carlitos is a registered trademark. Pancakes, pancakes and more pancakes for every taste.


Sounds like we're going to a lifelong friend's house, “Are we going to eat at Carlitos's?” - Yeah . And it's kind of like that. From Villa Gesell to the whole country, Lo de Carlitos has been filling our lives with moments for more than 50 years (and pancakes).

The story began in 1965, when Carlos Ciuffardi began what would later become his great legacy, in a small place in Villa Gesell, the classic seaside resort on the Atlantic Coast of the province of Buenos Aires. His specialty was a rather particular one - pancakes. He created more than 400 variants, with different combinations of ingredients, both sweet and salty. He achieved, in a very short time, great popularity.

Going to lunch at Lo de Carlitos (to any of its places) means entering a familiar and close atmosphere. One really feels like in a lifetime friend's house. At Carlitos's, no more, no less. The menu is a separate experience: hundreds of pancakes, each with its own name, of course. In addition to pancakes, burgers, salads and other dishes are also offered. But going to La de Carlitos and not eating pancake is almost sacrilege.

The original taste

Since 2003, his children have continued their paternal teachings. Under the brand “Lo de Carlitos, the original flavor”, they started a stage of sustained growth. They have more than 30 stores in Argentina and also in Miami (United States). The original creator passed away 10 years ago, but his legacy remains intact. During the celebration of the 50th anniversary of the beginning of his activity, in March 2015, Carlos Ciuffardi was named an illustrious citizen by Municipal Decree of the City of Villa Gesell. A well-deserved recognition.

If you're going to get a Carlitos, make sure it's the original. Like every successful venture, there are several phoney circling.

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Publication Date: 04/06/2020

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