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A startupborn in Chile arrives at the super of Córdoba that uses artificial intelligence for foods such as ice cream, dressings or meats with traditional tastes. These new production methods make it easier to obtain food without animal derivatives, and free from suffering. This company started in Chile, and expanded into Brazil, the United States, and is now in Cordoba.
NotCo was founded by Karim Pichara, who holds a PhD in Computer Science and expert in fields such as machine learning and data science; by Matías Muchnik, entrepreneur and promoter of the idea; and Pablo Zamora, PhD in Biotechnology and expert in genomics of plants . The three were the ones who managed to meet with their proposal , in their last round, investments 85 million dollars to leverage its growth. Only in a year. With its NotBurger, NoticeCream, NotMilk and NotMayo lines,
Its products look, taste and smell like ice cream, milk, mayonnaise or traditional meat burgers. But none of these foods contain ingredients of animal origin, but novel formulas, designed with artificial intelligence, from vegetables. This company has been leading the advanced foodtech in Latin America, a process that with the application of technologies such as big data, internet of things and artificial intelligence, is transforming the way food is produced.
NotCo scientists and co-founders of the company developed a unique algorithm and extensive database on various plant ingredients, which they turn to to develop their products . This algorithm, dubbed by the company as “Giuseppe” , analyzes food at the structural level and then crosses the information with different sources to identify the patterns that allow detecting which plants should be combined to replicate the desired product and its properties.
“ We chose Argentina as part of our consolidation process in Latin America. The focus is on creating extraordinary products without changing people's consumption habits. We found all the data on what gives that flavor, texture and color to your favorite foods and developed an algorithm that tells us how to replace them with vegetables,” says Matías Muchnick. The entrepreneur says that 92 percent of those who consume NotMayo mayo mayonnaise, for example, are not vegetarians, nor do they realize the difference it has in its manufacture from traditional ones.
With the database provided by “Giuseppe” they manage to develop products without using animal fat, milk or animal derivatives. Thus, they replace these ingredients with vegetable foods such as: different types of legumes, fruits, oils, SintacC flours and other non-GMO.
NotCo is a company that revolutionizes the food industry , demonstrating that industrial production can be achieved without poisons or environmental collateral damage and above all, without animal abuse. In addition, it comes to cause consumers themselves to question what are the ingredients we are using as fuel for our body. In a daunting context, in the midst of a pandemic and fighting against agreements toxic to our environment, such as the possible treaty with China, the presence of such international companies becomes a necessary novelty.
The time of change is now. It is the ideal time, and there is not much left, to realize that packaged, industrialized and animal products are not the way out.Soledad Barruti in his books tells how the food industry is becoming less convenient and more toxic. From economic, to social, cultural and environmental aspects. In Mal Comidos y Mala Leche places special emphasis on the need to revolutionize our consumption and production modes . NotCo comes to be functional to the food industry , but revolutionizing it and using new technological forms in its favor.
And you... Have you tried mayonnaise that isn't mayonnaise yet?
Publication Date: 28/11/2020
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