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Perhaps, the common denominator that we find between a photo of the inhabitants of our land of the eighteenth century, and another from the 21st century are the materials of clothing. In both cases there will be wool and leather, something that the Argentine never left, nor will it stop wearing. That is why these garments have become the most demanded by locals and tourists, in the Mendocino Craft Market.
A few meters from the zero kilometer of Mendoza, it offers pure sheep wool, coming from the Uco Valley , spun in Lavalle. Motorcyclists look for sheep pellons and saddlebags while riders get items to assemble saddles and other quality items for their horses. The most demanded pieces are wool for decoration, such as peelers (a kind of carpet), bed and table runners
More precisely in the subsoil of the San Martín 1143 heritage building , the Mendocino Craft Market summons. The reason: it is possible to find unique pieces produced by artisans residing in the countryside or in the dry land of Mendoza . In addition, it is a very attractive walk, that today Mendoza can enjoy in these times of “holiday at home”. This is why 20 to 30 people per day reach this unique space with infinite richness in terms of tradition and cultural identity.
The knitters are also followed. There they find pure sheep's wool, which was sheared in San Carlos and spun in Lavalle. The Market is open from Monday to Friday from 8.30 to 13. The three folklore expressions converge in the exhibition and sales of handicrafts: weaving on loom, raw curo and basketry in junquillo. In addition, electronic payment is available .
The space combines museum and business features, because its pieces have patrimonial value and even an author's certificate. All were made with ancestral techniques and materials from our land, to result in genuine expressions in rawhide, basketry in ringed and woven wool on loom.
It allows you to “explore” the history of the native peoples of Mendoza through their creations. From the perspective of consumption, the advantage is to purchase an original part, with a certificate of authenticity bearing the name of the person who produced it and its place of origin. And this action in context is almost a rarity in a global and mass production era.
Of the 900 folk craftsmen that exist in the province, the Mercado reaches 120 and needs to multiply that figure to help them. In addition, it has a sustainable budget modality. With the proceeds of sales in the center, government staff can buy from artisans to every corner of the province, from Lavalle to Malargüe.
Paying at fair prices, they move their creations to downtown Mendoza, to offer them to the public at affordable values. All profits are reinvested in new purchases.
The space is a tourist attraction with cultural and anthropological base. As it is a museum market, it is a place to visit and discover the local roots. It houses about 2,000 pieces and, when buying them, we encourage rooting and traditions. They are produced from local raw materials (wool, leather and bead), which also have affordable costs. It stands out the huarpe basketry of Lagunas de Guanacache, the weaving to the loom and the braided in rawhide, Lavalle. The techniques used have been passed on from generation to generation, maintaining the typical style and material and spiritual traits that give them identity.
The MAM is under the Social Economy Directorate of the Ministry of Social Development and Sports and its premises is located in the building of the Ministry of Culture and Tourism. The challenge is to transform folk craftsmanship into a source of remunerative and stable work, which drives the human development of the sector. The Mendocino Craft Market is the tool available in the program for marketing.
Publication Date: 28/01/2021
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