60 years after the death of Florencio Molina Campos , the Foundation that bears his name and the José Hernández Museum of Popular Art present an exhibition to honor this great Argentine artist. Cartoonist and painter , naive cartoonist and sharp observer, took his palette and colors beyond the national limit.
The exhibition “ Florencio Molina Campos. Color, art and tradition ” was inaugurated by the director of the museum Felicitas Luna, along with the authorities of the Association of Friends of MAP, curator Consuelo Güiraldes and the president of the Molina Campos Foundation and Senator Federico Pinedo.
The exhibition will remain open until Monday 10 February 2020 and can be visited Mondays, Wednesdays, Thursdays and Fridays from 13 to 19, and Saturdays, Sundays and holidays from 10 to 20 at Av. del Libertador 2373, Ciudad Autónoma de Buenos Aires.
A special artist
Florencio Molina Campos (1891-1959) painted the country life of his time like no one. With his unmistakable style, he gave a cartoonish tone to gaucho 's everyday life. In his works, he paints in detail the countryman, the pampas, the fieldwork and its customs. He represents them with a grace that gives particularity to his works.
Molina Campos 's peculiar style did not go unnoticed by anyone. In 1926, he presented his first exhibition at the Galpón de Palermo of the Sociedad Rural Argentina. The exhibition was visited by President Marcelo T. de Alvear , who was fascinated and became a fervent admirer of the artist, who was awarded a chair at the Nicolás Avellaneda National College .
In 1931 he made his first trip to Europe and exhibited in Paris. Then he would travel many times more, invited by different governments as an Argentine cultural representative. His most emblematic work is, perhaps, the one he did illustrating the almanacs of the firm Alpargatas . An almanac, something cheap and disposable, was the medium he preferred to spread his work and that his art was not left alone in museums.
In the 1940s, Molina Campos entered into a relationship with Walt Disney and was hired to advise the team of cartoonists for three films that the Studios Disney were about to be performed. However, because of disagreements with the film studio, he resigned.
Florencio Molina Campos was an artist who gave visibility to a section of the population that, at the time, was lost in the fields. He is one of the artists who best portrayed our culture and traditions, and took them around the world for everyone to know. For all this, it is worth visiting this new exhibition.
Licenciada en Comunicación Social y correctora. Nacida y criada en el oeste del conurbano bonaerense. Sagitariana, vegetariana, crossfitera y viajera. Estoy convencida de que, con las palabras, podemos hacer magia. Pasen y lean.