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Historical: a year without the Rural

For the first time in 134 years, the exhibition was suspended by the pandemic and will be held in 2021.

 Exposición Rural

We are going through  a year hinge  in the history of the world, and in that of each of us. Plans, festivities, customs and traditions were suspended over the months, some until further notice. The same happened with the traditional  Rural Exhibition  organized every year for  134 years  by Sociedad Rural Argentina (SRA). Because, in times of pandemic, everything can be postponed for later.

Originally,  the  Rural   was to be held between July 22 and August 2 this year, in Palermo (City of Buenos Aires) Aires). However, in April, with the prospect of the quarantine, the organizers decided to reschedule it for October — from 7 to 18 — to take care of the health of exhibitors, workers and the public. Finally, it was considered that carrying out this year could be risky, despite the protocols that might be applied.

 Sociedad Rural Argentina  and La Rural property reported, in a statement, that the modification is "  due to the prolongation of the epidemic of  COVID-19     and the consequent social isolation decreed by the national authorities.” In this way,  the Exhibition will take place from 21 July to 1 August 2021 , when the winter holidays of next year are scheduled. According to its organizers, there will be a strong commitment to the development of agribusiness and will be, “the ideal meeting point to get to know the best  animal genetics, the latest innovation and technology., as well as all the power of the agro-industrial value chain and trade fair activity”.

Last year, in 12 days of exhibition, the Rural Exhibition had  1,226,533 visitors , 12.5% more than in 2018. Between sales at stands and auction of competing  animals  , business was done for $2739 million.

 The statement 

 The 134th Rural Exhibition is rescheduled 

The 134th edition of the Rural Exhibition of Palermo has been rescheduled for 2021 because of the prolongation of the COVID-19 epidemic and the consequent social isolation decreed by the national authorities.

The decision to modify the date was taken, after an exhaustive analysis, in order to protect the public, technical visitors, exhibitors, organizers and workers in general, in line with the measures being carried out in the country and worldwide to care for the community in its set in this difficult time.

The 134th Exhibition will take place from 21 July to 1 August 2021, under the same program and content planned for the original dates.

Although La Rural's property has currently developed protocols that keep strict sanitary measures, following the guidelines of the main agencies, to ensure a safe return to activity, the rescheduling of the Exhibition aims to prioritize the health of the population, under the premise that a fair of such magnitude involves an extensive value chain and requires minimum time required for your organization.

We want to express our understanding and our gratitude to all the cabañeros, who have been investing in the preparation of their animals, to all exhibitors: industrial, commercial, service providers and to all those who contribute year by year to make the Exhibition in Palermo, the great exhibition of the Argentine countryside and agribusiness.

With a strong commitment to the development of agribusiness, the 134th edition of the Exhibition will be, as it has been since its origins, the ideal meeting point to get to know the best animal genetics, the latest innovation and the latest technology, as well as all the power of the agro-industrial value chain and trade fair activity. We're waiting for you.

Publication Date: 06/08/2020

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