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The pride of being an Argentine

We turned two years and celebrated it by inaugurating a new platform. More agile, dynamic and easy. But with the pride of being an Argentine intact.

Elorgullo de ser argentino

Last week I was proposed to develop an editorial note on the occasion of the change of the site of Ser Argentino. A real honor and responsibility to live up to the circumstances.

This involves running from my place as a columnist and critic of reality, to offer an introspective look that manages to convey what we live day by day in our work. Something that these days I value very much considering the crisis and the situation of this damn  pandemic . has barely two years in the air. And its sustained growth is, without any doubt, a find that can only be explained from the effort of a group of very professional and creative people. They have decided to offer the best of themselves, to ensure that you, as a reader, find quality content. That  nurture our culture , tell how we are, how we live. Seeking to add more followers who are encouraged to participate. To tell the world that we are not just what newspapers, politicians or chimentos programs say.

Here you will find the true voice of the people and not just that of the porteños. Here there is true federalism, the representativeness of every city, every town and every corner of the country, which bring stories, ideas and tell us about their places,  traditions  and way of life.

Obviously, I have my little heart here. But watch that I also work for other media. But here I achieve a freedom that no other space offers me. Here I feel that I can contribute, that my voice has value, has a sense of identity, that allows me to be authentic. Without any conditioning.

I lie!

There is something that I have been transmitted to me on the day I started writing... that, instead of understanding it as a condition, I took it as the best way to transcend all the negativity that news and the covers of most media broadcasts. “ Here we are to add. We don't want to divide people. And the only motivation is to unite, throw everyone to the same side, seeking a supering and positive vision.” 

My writing usually has the professional deformation of trying to offer evidence or information to support my words. In this case, I want to tell you that while all or the vast majority of companies, businesses and enterprises have decided to reduce their investments, stop or stop their activities, many of them forced by today a quarantine that prevents it, at decided that they should bet on growth. Face their commitments and believe in Argentina and its  people . To show the world the antithesis of the image being disclosed.

The presentation of this new platform on does nothing but assume the commitment of a direction that. for ten months. has been working on something that is not seen. Training of the entire team, technical development, writing and content team, communication area. To achieve this new presentation. It includes a new image and aesthetics. Also a lot of innovation, to achieve a better user experience. With better services, plus the incorporation of a linked marketplace of content with excellent quality. To adapt to a new way of purchasing products and favor the consumption of millions of users. Generating an opportunity for manufacturers, producers and traders to have easier access to the digital tool. And encourage trade between all regions of the country, and why not?, from abroad.

Finally, invite them to join this great venture

To be part of the way you feel best, in order to commune emotion in its purest essence.They can join in a thousand ways. The receptivity is total and the arms will always be open.Argentines, perhaps because of our history, are an animated collage of personalities, characters, ways of being and behaviors.A fan almost unique in the world, as variable and volatile, as rich.Ask us, humbly, “Who might be interested in how we really are?“.

Look, here are two alternatives

One is to take the negative and believe us the worst garbage on the planet. That we are undisciplined, egrets, giles, boludos, corruptibles and as many adjectives as possible to self-flagellate us. I don't feel responsible for so much malpractice. Neither is the decision of a number of leaders who are missing words, who fail to fulfill their promises, sustaining a decades-long decadence.

Inequality is a global issue. Misfits are part of all societies and evil is not a national issue. True, we are messy, that it is difficult for us to plan, that we look at our navel. And that, in general, we find it hard to comply with the rules because of mistrust and bad examples. We're revolutionaries and quite patient. We have suffered hundreds of crises and still we will continue to fight.

The other possibility is to take on the sunset and hold ourselves accountable, each from his place.Thousands of Argentines have known how to do it. Some anonymous and others recognized. They motivate and deserve our recognition beyond taking them as models to understand what is possible.

I understand it often makes you want to go to hell. That we tend to think that the only way out is Ezeiza or that we hold ourselves distrustful of everything believing that there is no alternative. Who didn't think about it?

It is also true that many have gone and managed to rearm their lives abroad. That they can probably enjoy a better quality of life in terms of material and even social. But there is something: they will never stop being Argentines and will always live with nostalgia in their backpack. With an eye on some root of our culture. In the sad distance of friends and family. Emotion cannot supply the luxury or security of an orderly society.

We cannot deny everything, we must recognize ourselves for who  we are  and assume ourselves as passionates, screaming and warmers.

Let's focus on the positive

We have a wonderful country. The spread of our lands, natural beauty with all climates. A social life enriched by artists, scientists, athletes, doctors, intellectuals, musicians, entrepreneurs and professionals who shine around the world. Traditions, customs and intellectual wealth that overflows with cultural spaces. Embellishing towns and cities that deserve to be recognized and visited. It is no accident that our cities are so attractive to tourists and foreigners. Intressed in tango, wine, mate, our evening, our women, falls, snow, mountains, fishing, popular holidays, football, meat, polo, horses, field, stays,  roasts, roasts , continental ice, poetry, music, churches, literature, cinema. And above all, our passionate audience, our people.

Friendship, family, as fundamental values. The opening up to thousands of immigrants who mix, forming part of a community that does not distinguish races, beliefs, heavy ideologies. Offering freedom and place to everyone.

But, look, there's no better way than action. Stop and walk, overcome obstacles, learn from mistakes, enjoy the road and feel that we can be better.

Here is a space where they will always listen to you. In which you can express your positive or negative ideas, always trying to leave something more than that. An apprenticeship or why not?, some educational aspect that leads us to reflection.

Not long ago a colleague of the site, at the end of his note, said something that has been recorded in all of us who are part of “The emotion of being Argentinean is unique and we may complain a lot, but deep down we know that  there is no country like ours .” 

Thank you for this opportunity. I know thousands of you will understand the true essence of these lines. Then let's get the chest and do what we have to do.A very special thank you to our followers. And, please, don't stop demanding us. This is what we are and we are proud to be Argentine.

Publication Date: 14/07/2020

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