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The sixth Donate Aid campaign was launched, so that philanthropic acts are daily and strengthen the solidarity of society organizations.
The Association of Executives in Resource Development for Social Organizations (Ahedros) and the Noble Foundation launched a new edition of Donate Help, the awareness campaign that seeks to promote among the the habit of donating money on a regular basis to a social cause.
The initiative aims to generate a culture of solidarity to overcome eventual events. “Local philanthropic behavior is often associated with occasional donations, usually as a response to natural disasters or an emergency. And, while these donations are valuable, they are not enough to ensure that public good entities can fulfill their mission sustainably , “they said from the campaign.
“Civil society organizations offer solutions to different problems in their communities and this campaign seeks to raise awareness about the importance of systematic and money donations to social organizations so that they can continue their work in a more effective way” he says.oacute; Julia Manzini from the Noble Foundation.
“ As an association that brings together people who work in the generation of resources for social organizations we constantly seek professionalization within an ethical framework to achieve sustainability and transparency of causes. Donate Help seeks to generate in society the culture of sustained donation to social causes by strengthening the link between donors and organizations,” said Maria Lagos, president of Aedros.
For Connie Demuru, Managing Director of Rapp, “This campaign mobilizes, excites and transforms us, as it allows us to value, as a team, everything we know how to do, this time depending on others.”
On the other hand, Francisco Pagliaro from Pol-ka Producciones added that “for us it is important to be able to collaborate, always. The simplicity of the message and the desire of all parties to renew the energies to push these types of voices was another point that brought us closer to being part of this campaign. In addition, it allows us to give continuity to content generation and storytelling from a very important place.”
Source: La Voz
Publication Date: 29/05/2019
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