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Music connects, flies, transmits messages. It's a powerful weapon that can help make a real change. This is what Dante Spinetta understood, who used his art to support a cause and try to add from his place. His new video, “Aves”, aims to raise awareness about the importance of corneal donation .
The musician worked together with the INCUCAI (National Central Institute Single Coordinator of Ablation and Implant) on a different initiative: to watch his video, someone else's eyes are needed. Entering portusojos.com from your cell phone, you have to scan the QR code and aim at someone else's gaze. This is the only way you can see the production directed by Renderpanic. Otherwise, the video will look blurred, saturated and blurred - exactly as a person expecting a corneal transplant would look like.
The project of the video clip “Aves” was created by the agency Wunderman Thompson and Sony Music. In it, you play with the shamanic concept that you can see through the eyes of a bird. In addition to the video, there is a filter for Instagram created especially by Tokyyto (@tokyyto), which consists of a graphic representation of Dante Spinetta's video clip, where the eyes are covered and illuminated in two different instances, to the that users can access. To spread content related to this topic, you can use the hashtag #XTUSOJOS .
Currently, more than 1700 people expect a corneal transplant and their only chance of regaining vision is donation. For every cornea donor, two people see again. Thanks to this video, perhaps, many of them can look at the world again with all its colors.
Publication Date: 27/02/2020
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