Ecological spirit

P&G, together with Carrefour, presented the new proposal of Head & Shoulders, the first bottle of recyclable shampoo made with plastic collected on beaches, which is on sale at the main Carrefour branches in a limited edition.
On this occasion, more than 600 thousand bottles were produced and, thanks to this initiative, today there are 22 thousand less kilos of plastic in the ocean.
In an event held at one of the points of sale, Fernando del Carril, general manager of P&G Argentina and Rami Baitieh, CEO of Carrefour Argentina, launched this important product, the result of the work between the two companies, to raise awareness about the protection of the Argentine coast through cleaning and harvesting.oacute; n plastic waste.

The starting point

“The project to launch the first plastic bottle of beaches was born in France by Carrefour; and now we decided to expand the campaign to our country, maintaining our alliance as strategic partners, and presenting this bottle in a special edition in the main shops of Carrefour,” said Fernando del Carril, general manager of P&G Argentina. “We at P&G are extremely grateful for having found a partner in this initiative that really seeks to leave an indelible and positive mark on each of our consumers,” he added.
On the other hand, to increase education and awareness about recycling in Argentina, P&G and Carrefour allied with sustainability and environmental experts such as Fundación Vida Silvestre, with whom they held a day of cleaning and collecting plastics in the Reconquista River, second most polluted in Argentina, where employees of both companies participated.

The goal

“At Carrefour we seek to raise environmental awareness throughout our sphere of influence and join this initiative as part of our commitment to reducing waste and promoting recycling. We find in P&G an ally that, like us, shares the values for sustainable management and together with Fundación Vida Silvestre, we will be able to reach more customers with the message,” added Rami Baitieh, CEO of Carrefour.

Source: Webretail