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Wine crisis: a bulk wine fair raises expectations

“We are producing more wines than we consume and the basic rule is to export as many surpluses as possible.”

Business and Enterprises
feria de vino

 In June, a business opportunity will be opened for the wine sector  in this time of crisis.  30 importers of bulk wine (not packaged) from different parts of the worldwho currently do not have business in Argentina will land in  Mendoza    . it looks like a very interesting possibility in times of low domestic consumption and over stock.

The date will be June 23. That day will be the first “reverse round” of business in this area in the province.  This is an activity jointly organized by the national bulk wine chamber and the organizers of the World Bulk Wine , a fair held every year, for a decade, in Amsterdam, Holland.

The camera is barely a year old, but it raises ambitious objectives.  The project is for Argentina to capture between 8 and 10 percent of the global bulk wine market . That would represent between 250 and 300 million litres.

The crisis generates opportunities and, in this case, the over-stock that is sought to face with measures by the provincial government (the Legislature voted on a countercyclical fund to give economic support to the sector), can also be targeted with entrepreneurial strategies.


Publication Date: 26/04/2019

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