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Why do businessmen make tourism in Corrientes?

Argentine businessmen choose the province of Corrientes to hold their events and meetings. We'll tell you what meeting tourism is all about.

Business and Enterprises

It doesn't matter if they're businessmen and they're working. For the hotel and commercial sector of Correntino, if they come from outside the province, they are doing tourism.  Known in other countries as Tourism MICE (Meetings, Incentives, Conventions and Exhibitions), Meeting Tourism is a growing sector around the world.  

In the province of  Corrientes ,  the Tourism of Meetings generates up to 40% more income than leisure tourism . This is due, among other things, to the fact that it has a rebound effect on the provincial economy. Since most of those who attend an event always return to their family later. In addition, it breaks with the seasonality of the tourist season. Events and conventions ensure hotel occupancy and involve an economic movement throughout the year.

The formation of the  Corrientes Convention Bureau  (CCB) in 2018 allowed the province to climb positions in the national ranking of Meeting Tourism.  In a short time, the Capital City moved from 43 to 16 . Now, it is expected to continue advancing with other destinations in  Correntino , such as the city of Ituzaingó.

 The keys to success in Correntino 

Entrepreneurs choose Corrientes for meeting tourism because the province is widely equipped to cater to tourists. It is safe, quiet, with a village walk and touches of exclusivity. It also has a  varied gastronomy , mixing international cuisine and typical local dishes. At the same time, it offers an abundance of salons of the most varied characteristics.  5, 4 and 3 star hotels, boutique hotels and hostels with a availability of up to 3,000 beds.

For Cesar Zanone, president of CCB, the success achieved responds to the spectacular synergy between the public and the private. This allowed the Faculty of Medicine of the UNNE, the great event generator, to become a founding partner of the bureau. Thus, all meetings are channelled and organized in a coordinated manner through the CCB.

Speaking to La República Zanone newspaper stressed that “the issue of positioning is fundamental. To then add that “this is because the contracting of services for events is done one year in advance, sometimes two. And  decision makers are guided by that ranking of statistics . They hire in the provinces that offer all the necessary services and have good ratings. That's why growth is so important,” he concluded. Now the task is to add new partners to the organization to consolidate  Corrientes  's offer at an international level.

Publication Date: 10/04/2020

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