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La Virginia, a Rosarina company over 100 years

Virginia was born in 1915 as a family venture, but with the push and decision of large companies in Rosario.

Beginning in 1940, Virginia  implemented  its  geographical expansion  guided by a strategic  distribution  plan, consisting of the multiplication of the number of   branches  , which are now located in practically all of  Argentina .

Its firm long-term  vision  is evidenced by a constant investment in  technology  and  innovation  and by the strengthening of its relationship with suppliers, customers and employees. This has turned that small initial venture into a  leading company nationally,  with regional consolidation and  global projection  .

 Technological capacity and consumer orientation 

 Virginia  constantly invests in state-of-the-art  equipment and technology  ,  research and development  and improvement of its  production processes  . Its  products  are manufactured under BPM (Good Manufacturing Practices) Standards.

Responding to market demands and global trends,  Cafés La Virginia S.A.  supports its growth based on the launch of  new products and the renewal of packaging  . Performing ongoing research, studies and analyzes markets, both national and international, to focus on new trends and consumer needs. As a result of this policy , Virginia is today not only a leading brand , but also a reliable company in the relationship it maintains with customers and consumers .

  To and from the world 

The experience achieved in almost a century of active  global  search for its sources of supply, coupled with  strict quality controls  , contribute significantly to the  excellence  pursued by the company from the very beginning of the production process.

 Virginia  currently has suppliers of raw materials and inputs  in more than 20 countries  .

As in the  domestic market,  its  trade  spirit abroad aims to create and strengthen  long-term  societies. To do this, it has different  business  formats ranging from representation and distribution agreements  at country or region level  , to two companies owned in Uruguay, through which it distributes its  products  .

 Source:   Lavirginia.com.ar 

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