I wrote! Reader NotesGo to section
Virginia was born in 1915 as a family venture, but with the push and decision of large companies in Rosario.
Beginning in 1940, Virginia implemented its geographical expansion guided by a strategic distribution plan, consisting of the multiplication of the number of branches , which are now located in practically all of Argentina .
Its firm long-term vision is evidenced by a constant investment in technology and innovation and by the strengthening of its relationship with suppliers, customers and employees. This has turned that small initial venture into a leading company nationally, with regional consolidation and global projection .
Virginia constantly invests in state-of-the-art equipment and technology , research and development and improvement of its production processes . Its products are manufactured under BPM (Good Manufacturing Practices) Standards.
Responding to market demands and global trends, Cafés La Virginia S.A. supports its growth based on the launch of new products and the renewal of packaging . Performing ongoing research, studies and analyzes markets, both national and international, to focus on new trends and consumer needs. As a result of this policy , Virginia is today not only a leading brand , but also a reliable company in the relationship it maintains with customers and consumers .
The experience achieved in almost a century of active global search for its sources of supply, coupled with strict quality controls , contribute significantly to the excellence pursued by the company from the very beginning of the production process.
Virginia currently has suppliers of raw materials and inputs in more than 20 countries .
As in the domestic market, its trade spirit abroad aims to create and strengthen long-term societies. To do this, it has different business formats ranging from representation and distribution agreements at country or region level , to two companies owned in Uruguay, through which it distributes its products .
Publication Date: 07/01/2020
There are not comments
The Provincial Meeting of Artisans of Epuyén was born in 1987 and over the years became a classic of...
In 1970, a group of actors created the first café concert in Argentina without knowing it would be t...
In this exclusive interview, Ari tells us how it was to get “viral” before the networks and we get a...
The emblematic bar Paranaense El Canario closed its doors and the city's neighbors did not skimp on...