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The supermarket chain and the shopping platform announced an alliance to deliver products in 60 minutes.
Supermarkets DIA and Mercadoni, the one-hour home supermarket shopping platform, announced an alliance to deliver products in 60 minutes or on a scheduled schedule in the City of Buenos Aires.
This union allows you to meet the customer's expectation of receiving orders immediately in the comfort of your home. Through the app or on mercadoni.com.ar, users can assemble their shopping list, then a personal shopper goes to the DIA stores, purchases the products and delivers them to them at their doorstep. The app allows you to follow the entire purchase process in real time.
The Mercadoni platform keeps the catalogs and stocks of all DIA stores in CABA synchronized. It also includes the products of the chain's own brand: more than 1,150 references in the fields of sweet, salty, beverages, frozen, perfumery and cleaning, and more than 75 references without TACC, suitable for celiacs.
“ One of our priorities is to drive digital transformation, the clearest examples are our ClubDia App (+ 900 thousand downloads) and DIA online. The alliance with Mercadoni is a new value proposition towards the consumer that allows us to open other channels of communication to be closer to him with quality at the best price to be his preferred option ", say from DIA Argentina.
Fernando Bosio, General Manager of Mercadoni Argentina, adds: “We are very happy to start working with Supermarkets DIA, a company with more than 20 years of presence in the country and an important capillarity in the City of Buenos Aires to strengthen and reaffirm our business.”
Publication Date: 15/01/2019
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