I wrote! Reader NotesGo to section
La Pritty is the cordovan drink par excellence. Since the formula was born and began to be marketed, it became a place on all tables in the province and the country. What is not known, in fact, is that your recipe has a cordovan tone. Lemon soda has always been associated with this province, since it was born and associated with global licenses such as 20th Century Fox, Emoji Company and Italian Cynar .
It is currently among the second brands of soda that are distributed around 25% of the Argentine market. It produces about 400 million litres per year and has more than 500 employees. The company packs approximately 200 bottles per minute for each of the four filling lines it has in Cordoba.
Pritty was founded in 1966 by the Sanchez brothers. They had bought a soda factory in 1950. It was the La Moderna sparkling watermark , which eventually would lead the market. At the beginning the brand was sold with lemon, orange and grapefruit flavors. His portfolio includes Rafting, Doble Cola, San Remo, Saldán, Magna and Livra , other associated brands that delighted Argentine palates and that, little by little, were disappearing.
But this company never stopped reinventing itself, doing market research and launching new beverages that impacted consumers by its surprising flavors. However, the real revival of the company began in 1999, when Miguel de Biassi bought it.
De Biassi invested a lot of money in Pritty which, when he acquired it, was on call for creditors and with a very complicated financial situation. However, with hard work and new organization , there were chances of resurfacing from the ashes like the phoenix. This visionary entrepreneur restructured the company and doubled productivity. In addition, it inaugurated a new plant with state-of-the-art European technology. From there on, it was all growth.
Lemon soda is the most successful product of the company , and it reaches an average of about 50% of its sales, with prices somewhat lower than the first brands. Consumption at the national level is growing and the current strategy is to strengthen the product by area, particularly in the interior of the country. distillation of flavors until the production of packaging. In addition to its own brands, it manufactures beverages that are marketed by the main supermarket chains in the country.
Year 1950: The story begins in the City of Córdoba by acquiring a small soda factory in siphon.
Year 1966 : Pritty is launched, the company's flagship brand that was originally marketed in lemon, orange and grapefruit flavors.
1972: The company is chosen to bottle, market and distribute the Seven Up and Crush brands.
Year 1992: Pritty S.A. is the first Argentine company to develop and market its products in disposable PET packaging. This great technological advance allows geographical expansion throughout the national territory.
Year 1999: a new Industrial Plant, equipped with state-of-the-art European technology, is inaugurated on a 13-hectare building located in Camino a Monte Cristo km 3 1/2.
Year 2000: Pritty S.A. certifies ISO 9001 standards, which means international recognition.
Year 2010: Pritty S.A.'s prestige allows the signing of international trade alliances with Twentieth Century Fox Film Corporation for the use of its characters “The Simpsons”
Year 2015: Pritty Limón Cero is launched. The zero sugar and zero calorie version of the number 1 brand in sales of the company.
Year 2017: International business alliances are signed with emoji Company.
Year 2019: Promotional action with Cynar that covered all sales channels. They offered about 30,000 combos of the soda with the Italian appetizer. He was offered in bars in Cordoba and Buenos Aires.
Year 2021: It's still one of the richest!
Publication Date: 18/04/2021
We suggest you continue reading the following notes:
There are not comments
The young man from Cutral Có tells us how it was like to travel the world working with recycling pro...
Because argentinity is also in the trajectories of these collective heroes who with their exploits w...
Today Patrizia brings us a little longer practice, so that we work the whole body. Make a space in y...
In 1925, the Gato and Mancha horses joined Buenos Aires with New York. In honor of them, in Chubut a...