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If we manage to use all available technology and global knowledge to be closer to our neighbor, we could create more goods that will help everyone.
In the film “Life of Others” Captain Gerd Wiesler, a German STASI spy, who signed his reports under the acronym HGW XX/7, used the technology to hear and spy on everything others did , and for many years his life meant nothing, but one day he is chosen to watch the well-known playwright Georg Dreyman and his girlfriend, actress Christa Maria Sieland.
Only after several days of hearing them, his life is inadvertently transformed because it was enough for a part of him that did not know his reason, something he hears captures his soul. And stop hearing them. And he begins to listen to them, a necessary condition to engage us affectively, and in that attentive listening, of the other's heart, is when the others cease to be “the others” and become “us” so Wiesler finds, at that moment, his personal reason for existence! Just because he stops hearing and start listening.
He then manages to understand, from the hand of his persecutors, the value of true friendship , by listening to the love and commitment, with which theatrical director Albert Jerska, composes the “Sonata for a good man & rdquo; for your friend Georg Dreyman's birthday. And so, the STASI agent, listens... and is excited... to perceive the deep love... of Dreyman and Christa, after which, he becomes deeply involved, because he feels that they are authentic beings and lovers of a full life , that he had never perceived, no sense and that now his heart... oacute; n can catch when beating at the same frequency.
It necessarily happens to love them and defend them secretly, as if they were already, from their intimate circle. His change is finally warned and his help is awarded, when years after the fall of the wall, Wiesler, with a new life and poor but dignified work, walked down the street with his delivery cart, when he discovers, in the stained glass window of a bookstore, a great promotional photograph of Dreyman 's book entitled “Sonata for a Good Man”.
Moved by curiosity, enter the bookstore and open a copy. To his surprise, in the dedication Dreyman only writes: “A HGW XX/7, in gratitude.” Excited to tears, he gives the bookseller to charge him and he asks him, “Do I wrap it for a gift? and the film ends with a happy smile from Wiesler who with a double pun says, “It's for me! And he thinks, because he tells us our life, but he does not tell the bookseller, because it is his secret.
When the relationship is deep, the intention does not need words, it is known with any acronym, gaze or gesture. It was not enough to get involved and give, it was necessary to receive that dedication, so that Wiesler felt that he was now hyper-communicated with a new, real and true friend, Dreyman. It is not enough to watch the film, it will be necessary to understand the message so deep it gives us for those who love Marketing with capital letters.
If we manage to use all the available technology and global knowledge to be closer to those who really need us , to our neighbor, which means next, we could create more goods that will help everyone and allow us to understand that, we can't have “a million” friends” only by connecting with “others”, without allowing us an intimate connection and intense reflection, involving our whole being, helping us to develop our own, safe and real personality.
With the Emerald Oceans of Marketing, we can then navigate to the depth of our essence, to find the reason for our existence, because sometimes I realize that I just want to share a special moment with my true friends, because “shared life is more” knowing that Happiness is not a possession, it is a state of the soul, and this state is necessary to be excited to do certain things, which will not increase our economic heritage, so “there are things that are priceless” because they are necessarily those that increase our emotional capital.
Finally we will have understood that it is not enough to worry about hearing “The lives of others”, it is necessary to take care of being aware and being hyper-connected with the happiness that gives us to feel “the taste of encounter” with those who will now belong to “the Life of us”.
Publication Date: 11/08/2018
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