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Go to sectionThe history of the yerba born in Córdoba that overcrowded the recipe of mate to the Cordobés. CBSé was in charge of internationalizing this regional infusion.
The cordovan mate is iuieau. The wine is priteau , and the ferné , don't bring it to me coqueau! This is our reality, we tune everything: we put a little bit of our creativity. Especially if it is food and infusions . Since the birth of Cordoba's popular culture , serrano yuyos are essential in our mate. While elsewhere they send him chucker or sugar, in Cordoba we send him yuyito. Donkey, peperine, yedron, mint, good grass, want more? Everything that gives an interesting gustito to the favorite infusion of all Argentines is welcome.
In 1978, a Cordovan family saw the business in spreading this province's custom . They start with a yerba production company, which launches the first compound yerba in Argentina : Hierba Serranas. This is the big CBSé company, which grew over the years. He crowded the recipe and the secrets of mate a lo Cordobés. This company is founded in San Francisco and is extending its business throughout the Argentine territory. Mate with yuyos is a success! Thus, this company producing yerba, reaches different areas and provinces, generating its registered trademark of herbas with aromatic herbs. For example, it launches its line with herbs from the Fertile Valley of San Juan. Among others.
To redouble the bet, they launch other new products. For example, a novelty that arises by paying attention to the Santafesino-Cordobese interculturality , since its production plant is located on the border between Santa Fe and Córdoba. It is the flavored yerba , ideal for tereré and delicious for a few renewing mattes. Grapefruit, lemon, orange and coffee flavors, begin to be common in the mattes of Argentina. Thus, with different products, and like all Cordobés, using creativity, CBSé launches several products inspired by the traditions of each space in Argentina.
What generates the recognition of this venture that today is a great company is the dissemination of mate to the Cordobés . A fusion of serrana herbs that make any matte wave . And that make bitter a delight. Cordovan mate, well iuieau, is a national success.
Publication Date: 22/06/2020
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