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The story of the yerba born in Córdoba that massified the recipe of mate to the Cordovan. CBSé was responsible for internationalizing this regional infusion.
Cordovan mate is iuieau.The wine is priteau, and the fernédon't bring it to me !This is our reality, to everything we tune: we put a little bit of our creativity in it.Especially if it 's food and infusions .Since the birth of Cordoba's popular culture, the Serrano yuyos are essential in our mate . While elsewhere they send him chucker or sugar, in Córdoba we send him yuyito. Donkey, peperine, cedar, mint, good grass, would you, ma?Anything that gives an interesting taste to the favorite infusion of all Argentines is welcome .
In 1978, a Cordovan family saw the business in spreading this custom of the province. They start with a yerba producing company, which launches the first yerba composed of Argentina: Herbas Serranas. This is the big company CBSé, which grew over the years. He massified the recipe and the secrets of mate in Cordoba.This company was born in San Francisco and is expanding its business throughout Argentina.Mate with yoyo is a hit ! Thus, this company produces yerba, reaches different spaces and provinces, generating its registered brand of herbs with aromatic herbs. For example, he launches his line with herbs from the Fertile Valley of San Juan . Among others.
To redouble the bet, they launch other new products. For example, a novelty that arises paying attention to the interculturality of Santafesino-Cordoba, since its production plant is located on the border between Santa Fe and Córdoba. It is flavored yerba, ideal for tereré and delicious for some renovating mates. grapefruit flavors, lemon, orange and coffee, begin to be common in the mattes of Argentina . Thus, with different products, and like all Cordoba, using creativity, CBSé launches several products inspired by the traditions of each space of Argentina.
What generates the recognition of this enterprise that today is a great enterprise is the spread of mate to the Cordovan. A fusion of mountain herbs that make any mate cool . AND that make bitter a delight. The cordovan mate, well iuieau, is a national success.
Publication Date: 22/06/2020
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