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Luminias: learning by playing

Luminias is an innovative editorial concept designed to learn by playing. Their owners launched for export and did very well.
Business and Enterprises
Luminias es un concepto editorial innovador diseñado para aprender jugando
29 September, 2019

A roast among friends that ended in an idea of export: that’s how Luminias was born. Alejandro Bezares and Ezequiel San Miguel were remembering the card games they had when they were kids, when they realized that they remembered various memory data. So, they noticed that game mechanics had great educational potential. And they decided to exploit that potential.

Luminias is an innovative editorial concept designed to learn by playing. Inspired by one of the most popular games of their childhood, they develop original content on topics of cultural interest, concentrating large amounts of information through infographics. So that everyone can learn while having fun, thus arousing interest in science and culture topics.

However, they soon realized that, for such niche products, a small domestic market like Argentina was not enough. It was then that they considered the possibility of exporting and began to investigate the requirements to be able to do so.

In the process, they learned that, for some of their encyclopedic card games, they had to comply with certain requirements. For example, requesting permissions to submit content where maps are displayed. When they create a product that contains a map, such as the countries of the world, before exporting it must first go through the National Geographic Institute for approval.

Today, the firm exports its games regularly to Mexico, Brazil, Chile, Guatemala and Puerto Rico. In his online shop, he also receives orders from farther destinations, such as Luxembourg.

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