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Sometimes life leads us down roads that weren't what we had planned. Like an epiphany, we see it: it's out there. Something like that will have happened to Florencia Allevatto , a chemical engineering from the UBA that discovered a business that has nothing to do with its specialty and today it is invoicing millions.
It all started in 2018, when Florence returned from a sabbatical that had been taken to travel the world. Before he left, he had quit his job and, when he returned to the country, he found something lost. However, he decided to try his luck in a field that, until then, was alien to him. I had heard that, in Argentina, it was difficult to get structural aluminum profiles . And, of course, import came with dollar prices.
To start digging into the market, he first bought some profiles by Amazon and resold them in Mercado Libre. Seeing the positive response, within a few months they were encouraged to produce them locally, trying to lower costs as much as possible. It was made of the necessary machinery and financing that helped her get started in the business.
At first, he began to perform aluminum structural profiles for 3D printing machines and CNC machineries. Then, he added profiles for carpentry, windows or floors and T-Tracks profiles. All those products which, until then, had to be purchased outside, could now be purchased at much more convenient prices on the local market. The business began to grow non-stop.
In parallel, Florence was offered a job at the National Atomic Energy Commission (CONEA) to carry out its investigations. But her task as a scientist was incompatible with her work as an entrepreneur : she had to choose one of the two, and she played fully for her entrepreneurship . ProfilesDealuminio.net worked much better than I'd ever imagined.
Unlike what happened to most people, for Florence the pandemic only brought more growth. He had two advantages in his favor. On the one hand, their venture already worked through online sales, the mode of buying that people began to turn more and more, on the other, the confinement caused many people to focus on refurbishing their homes , with which the sale of profiles of aluminum exploded. These are used in luminaire, furniture, curtains and for hanging pictures, among other functions.
In addition, many turned to hobbies such as carpentry and others were forced to boost their own ventures to alleviate the crisis, so aluminum profiles were transformed into the raw material of different products that they could later market.
The result? ProfilesDealuminio.net recorded a growth of up to 400% in sales compared to 2019, with a peak in demand that occurred in June. Then the curve decreased slightly, but demand continued to be 300% higher than the previous year.
With this sustained growth, the company aims to launch distribuidoraDealuminios.net , for those who need to buy higher volumes of material , such as construction companies, manufacturers and architects. The idea is to produce on demand, which will allow to lower costs and avoid storage.
Florence launched a business that was born from import and, now, begins to target export . They are already doing so in Chile, Uruguay and Paraguay, but they are planning their products to reach farther countries, such as Mexico and Spain.
By 2021, the company expects to invoice 85 million pesos . It was only three years since Florence returned from his trip without knowing what to do about his life. Vision, talent and the ability to find a place in the market make her a successful entrepreneur today.
Publication Date: 27/04/2021
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