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The santiagueño hornito

Guillermo went from sleeping with his family in a van to having a successful venture. Willingness, work and desire to be better.

Business and Enterprises

Willingness, work and desire to be better: there are no magic recipes to get out of a bad time. If not, ask  Guillermo Suárez , a  Santiagueño who went from sleeping with his family in a van to having a successful  venture . Your business? He's got a  pie factory.

17 years ago, Guillermo was out of work and in a depressive well. But he had his wife and two-year-old son who depended on him, and he drew strength from where he didn't have to get ahead. With a  clay stove  and a van that could not anymore, they traveled the 380 kilometers that separate  Santiago del Estero  from   Cordoba  . He was convinced they would do well there.

The santiagueño hornito

When they arrived in Cordoba, the first days they slept in the  van , parked at a gas station. With borrowed money, they bought five kilos of meat, flour, onions, and started their dream. While they were baking on the street,  Guillermo  went to a locutorium and called two television channels and a radio. He impersonated a neighbor and launched the scoop: “Come on, there is a  Santiagueña family  making  empanadas  in a very picturesque  clay oven  , they are giving away.”

The strategy worked. Today    El hornito santiagueño” has five own premises,  62 franchises in different provinces, a plant of 2000 square meters and three camera trucks to distribute. It employs 45 people and produces  2700 dozen daily patties , pizzas and frozen Creole meals.

Will, work, desire to be better and many dozens of empanadas, then, was the recipe that worked for Guillermo and his family.

Publication Date: 27/07/2018

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