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Guillermo went from sleeping with his family in a van to having a successful venture. Willingness, work and desire to be better.
Willingness, work and desire to be better: there are no magic recipes to get out of a bad time. If not, ask Guillermo Suárez , a Santiagueño who went from sleeping with his family in a van to having a successful venture . Your business? He's got a pie factory.
17 years ago, Guillermo was out of work and in a depressive well. But he had his wife and two-year-old son who depended on him, and he drew strength from where he didn't have to get ahead. With a clay stove and a van that could not anymore, they traveled the 380 kilometers that separate Santiago del Estero from Cordoba . He was convinced they would do well there.
When they arrived in Cordoba, the first days they slept in the van , parked at a gas station. With borrowed money, they bought five kilos of meat, flour, onions, and started their dream. While they were baking on the street, Guillermo went to a locutorium and called two television channels and a radio. He impersonated a neighbor and launched the scoop: “Come on, there is a Santiagueña family making empanadas in a very picturesque clay oven , they are giving away.”
The strategy worked. Today “ El hornito santiagueño” has five own premises, 62 franchises in different provinces, a plant of 2000 square meters and three camera trucks to distribute. It employs 45 people and produces 2700 dozen daily patties , pizzas and frozen Creole meals.
Will, work, desire to be better and many dozens of empanadas, then, was the recipe that worked for Guillermo and his family.
Publication Date: 27/07/2018
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