Do you know the "One to one" business model?
Since 2006, TOMS Shoes has delivered several million shoes to those most in need.
Business and Enterprises
The idea arose from the trip of its young creator to the north of our country. The American Blake Mykoskie visited his Argentine friend interested in knowing and learning about our culture and during his stay he experienced the extreme poverty of children attending barefoot classes with their feet hurt. It was there, when he saw how the social workers handed over some pairs of espadrilles, that he awakened his imagination to make this gesture of solidarity sustainable. So it was that he developed the production of shoes and assumed the commitment that for each sale made he would give another pair to a poor child. A business model recognized in the world as "One tu one" managed to consolidate itself from an altruistic essence to install the brand, understanding the lack of many people in the world, unable to have a decent shoe, making the desire of many is undertaken with the need of others. This clear example of CSR (Corporate Social Responsibility) has demonstrated that it is possible to do business from a solidary and charitable basis, generating a purpose that values the optimization of resources. In addition, it minimizes advertising investment, relying on word of mouth. Since 2006, TOMS Shoes has delivered several million shoes to the neediest, an admirable example of philanthropy.