Buenos Aires - - Wednesday 27 De January

Home Argentine Business and Enterprises The TOMS case

The TOMS case

Since 2006, TOMS Shoes has delivered several million footwear to the most needy.

Business and Enterprises
The idea arises from the journey of its young creator to the north of our country. American Blake Mykoskie visited his Argentine friend interested in knowing and learning about our culture and in his stay he experienced the extreme poverty of children attending classes barefoot and with their feet hurt. It was there, when he saw how social workers delivered some pairs of espadrilles, that aroused his imagination to make this solidarity gesture.So he developed the production of footwear and assumed the commitment that for each sale made would give another pair to a poor child.A business model recognized in the world as “One your one” managed to consolidate itself from an altruistic essence to install the brand, understanding the lack of many people in the world, unable to have decent footwear, making the desire of many related to the need of others.This clear example of CSR (Corporate Social Responsibility) has shown that it is possible to do business from a solidary and charitable basis, generating a purpose that values the optimization of resources. In addition, it minimizes advertising investment, relying on the dissemination of word of mouth.Since 2006, TOMS Shoes has delivered several million footwear to the most needy, this being an admirable example of philanthropy.

Publication Date: 04/12/2018

Rate this item



I wrote! Reader Notes

Go to section


There are not comments

Leave feedback


pool Bowling and pool, entertainment of the night from Mendoza

They were the most prominent attractions. Mendoza night offered entertainments that were lost over t...

Health and Esthetics
padre e hija en bici Holidays with or without physical activity?

Coach Patrick Sassoli gives us tips to keep pace during the holidays

Art and Literature
camargo José “Pelusa” Camargo: passion for painting

The artist from San Luis José “Pelusa” Camargo says that his thing is a real passion for painting.

fiebre amarilla Yellow Fever 1871: Buenos Aires, never so close to hell

500 dead a day, seventy thousand people fleeing their homes, the memories of the worst pandemic that...



I want to be up to date

Subscribe to our newsletter and I received the latest news