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Argentinian food promotion in Germany

Domestic companies were able to present their products and their exportable offer to one of the most important food and beverage importing firms in the European country.

Business and Enterprises
productos argentinos en alemania

The Secretariat of Agroindustry and the Argentine Agency for Investment and International Trade (Aaici), organized an event to promote Argentine food in Germany with the participation of 44 national companies, it was officially reported.
In this way, Agroindustry and Aaici carried out the Second Edition of the International Business Round Galleries Kaufhof 2019, in which “national companies were able to present their products and their exportable offer to one of the most important food and beverage importing firms in the European country”.
In turn, the Ministry of Agri-Industry stressed that the trade partnership between the German commercial store company Galerías Kaufhof and its main competitor Karstadt, “opens even more possibilities to reach the gondolas of more than 100 branches”.
The organizers of the meeting estimated that the business round will generate transactions of more than US $230,000 for the shipment of the first test pallets, in addition to “glimpsing great sales potential not only to the German market but also to the European market, which is increasingly looking for differentiated, healthy and organic products”.
From Galerias Kaufhof expressed their satisfaction with the event, and noted that Argentine products are “sold very well among the German public”.
"We went back to Argentina to look for products for our gourmet gondolas because they sell very well to the German public. We hope to be able to bring new foods, such as puff pastry cookies, olives, oil and honey. We found excellent companies and a lot of professionalism,” they concluded.

Source: Télam

Publication Date: 10/04/2019

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