B companies: take hold as another way of doing business
It may be that, when buying a bottle of mineral water, you noticed on the label that the brand highlights that it is a B company or that the same has happened when you enter a web portal, without knowing what it is. The firms that access this certification achieve this by demonstrating its triple impact — economic, social and environmental — and by committing to permanent improvement. In short, these are companies that seek to have good results in terms of numbers but also offer solutions to social problems and environmental issues.
The movement started in the province about five years ago and has been growing to the point that there is a campaign to choose the company most beloved by the Mendoza (although it is not a requirement to be B, yes share a similar look on the mode of doing business); the Municipality of Capital approved in 2018 an ordinance incorporating the criterion of the triple impact as one to consider in the hiring of the commune; and the government of the province developed Mendoza+B, an initiative aimed at promoting value creation social, environmental and economic conditions.
Alexis Atem, of Energe, one of the B companies in the province, points out that it involves a evolution with respect to corporate responsibility actions, which in some cases they were associated with a washing of conscience. In the case of B signatures, it’s about incorporating certain values directly into the business. For their part, the idea of certifying came when they learned about thatother Mendoza companies, such as La Marchigiana and Reciclarg, what they had done. They knew that the environmental aspect was covered because it was are engaged in the manufacture of solar-powered products; , as it is an SME that entered the renewable energies (until then in the hands of large companies); and had some proposals related to the social.
Energe has a first job line, by which they hire inexperienced young people and train them to work in the company. They also take a people with Down Syndrome to perform some specific tasks (in those that perform better than others).
Atem argues that, to be B, you must answer a questionnaire that allows ask questions about how to understand the company. Among others, whether there is a parity between men and women, whether there is a policy to persons with disabilities, if the wage gap is wide between those who most and less win. “These are issues that we had not raised before and that we started to measure,” he said. For him, the certification should not have as an objective to increase sales,as is not that the end that will be chases with an ISO. However, he noted thatconsumers increasingly are more aware and create a complicity with companies that meet certain parameters.
Joaquín Barbera, from La Marchigiana, one of the pioneers in the province, said that there are not many companies that have certified — there are also the Danone Group ( Villavicencio), Bodega Lagarde, Otaviano Bodega y Viñedos, Silica, Xinca and Bodega Dolium , among others-, but several others are committed to generating a positive impact. He added that the organization that favored this view is Valos, starting from the promotion of corporate social responsibility actions that create economic, social and environmental value.
Barbera stressed that B companies are looking for a result economic, because otherwise they are not sustainable, but also incorporate in their business model working with the community. And, while you’re companies are increasingly valued by customers and there are other firms that are looking for them as suppliers — Mercado Libre is making “purchases with Propossi
Argentino, mendocino. Licenciado en Comunicación Social y Locutor. Emisor de mensajes, en cualquiera de sus formas. Poseedor de uno de los grandes privilegios de la vida: trabajar de lo que me apasiona. Lo que me gusta del mensaje escrito es el arte de la imaginación que genera en el lector. Te invito a mis aventuras.
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